There’s been a lot of talks lately that email marketing is either dead or dying. It seems that we no longer trust emails. And, frankly speaking, browsing through your inbox has become quite a tedious task. Now you have to dig useful and needed emails out of the huge pile of garbage, namely promotions and spam.
These days you can find a lot of communication channels to invest your money into, such as social media, search engine optimization, link building, and so on and so forth. Maybe, email marketing is no longer among top priorities of lead generation.
We wanted to answer this question ourselves. Take a look at what we’ve found out.
1. Email tips and tricks
One of the main purposes of emails is to deliver value. That’s why instructional letters perform very well. Here’s what you can share:
- hacks on how to use your product;
- tips on something related to the industry;
- expert opinions about your product or the type of solutions you provide.
Connect your email to seasonal events
In email marketing, it’s important to be at the right place at the right time. It’s no secret that sales rates in December get higher than ever, all because of Christmas and New Year’s Day.
Marketers and salespeople can use holidays to their own advantage. For example, think about how your solutions can be linked to certain events. Try to be creative with some fresh ideas.
Tip: if there’s no creative spark, sign up for mailing lists of a few brands, and you will get inspiration delivered straight to your inbox.
Write Cart Abandonment letters
It’s a good method to reach out to prospects who visited your site, added a product to the cart, and left without purchasing, and turning them into customers.
Cart abandonment letters are an extremely powerful tool for e-commerce practices. Statistically, 68.9% of shopping carts end up being abandoned, and 30% of sales are possible to be recovered with such a letter:
For additional efficiency, consider adding a promotion coupon to the letter or offer free shipping to motivate people to check out.
Let your subscribers know when new goods arrive in the store
Of course, in order for you to win sales using this technique, you have to update your stock frequently and inform your customers about the new arrival with the help of one of the many email reminder services. Also, it’s more efficient if the goods are something to shout about: a clothing brand everyone was asking for, a gadget that is popular on the market, etc.
Speaking of examples of Stock Update emails, the picture below is a good one:
Segment your emails
These days personalization matters. People get piles of emails, so they only get interested in the ones that respond to their interests and which match their experiences.
However, if you have a large number of readers, it’s hard to write an email that could meet all their needs. That’s why segmentation can come in handy.
You can make segmented lists based on …read more
Read more here:: B2CMarketingInsider