Pinning 5 years ago was a physical act. We pinned notes to the fridge, the corkboard or the planner nailed to the wall of the kitchen.
Today it is a digital virtual activity as people pin images to a social network called “Pinterest”. In the online world of social media with boring linear timelines, Pinterest dared to make a splash with crooked lined boxes (or pins as they call it).
Since its inception in 2010, Pinterest has enjoyed an exponential rise in users and viewers. While some call it a niche website, owing to user statistics of more than 60% women and 50% parents, Pinterest is actually one of the most popular and the most useful social media networking sites around.
Some serious numbers on Pinterest influencers
Want to hit a female audience, communicate with a designer or connect with someone in New York? Then, Pinterest ticks a few of those boxes.
Here are some more fabulous facts from an excerpt from the infographic on the hellosociety.com blog
- 79% are female
- 58% use Pinterest on a tablet
- 88% purchase a product they pinned
- 49% purchased 5 or more products they pinned
Don’t believe us? Here are 10 amazing facts about Pinterest marketing you might not know about.
1. Pinterest is the fastest growing website by overall member growth
Pinterest surprised everyone when researches founded that Pinterest took the lead with 57% growth while Facebook’s member base grew by 6% by overall member growth. In fact, Instagram, LinkedIn, Twitter, YouTube and even Google+ all grew faster than Facebook.
2. It is the second social networks by growth in members
Research out today from the Global Web Index notes that Tumblr’s active user base in the last six months grew by 120% and Pinterest takes the second place with 111% growth. Surprisingly, Facebook took the last place with only 2 percent of growth.
3. Pinners are into arts and crafts…
There are literally hundreds of thousands of arts and crafts pins on Pinterest. These pins are usually link outs to websites though there are some that are actual photos of the pinner’s arts and craft projects. In fact, tutorials, guides, and do-it-yourself pins have a 42% higher click rate compared with all other types of pins.
4. They like to spend!
Pinners aren’t merely window shoppers. They actually like to buy stuff based on the pins they see. What’s more, several social media surveys show that Pinterest users not only buy more, they also spend more. Shopify users referred by Pinterest, for example, spend an average of $80 compared to Facebook referral of $40.
5. It boasts billions of pins
Yes, you read that right. Billions. Those …read more
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