By Salma Jafri
Ugh. I get it. It can be pretty scary to will yourself to go live on video and then once you do GO LIVE, to feel embarrassed because you feel you don’t really have much to say. Or perhaps it’s just a little overwhelming and you can’t collect your thoughts and ummm and errr through the ordeal. Been there!!
That’s precisely why I’ve put together 10+ content ideas to give you no-brainer stuff to talk about on live video. It’s so easy you don’t even need to script this in advance or anything.
10 Types of Content to Create for Live Video Strategy
Okay, you’ve decided this is it. You’re going to put aside your fears and finally “GO LIVE” *gulp*. You are just going to push that button (funny intercept video of me in trepidation scared to push the Go Live periscope button). You do it…YES!!! but wait a second, what the heck are you gonna say???
Most people who start a live video without a content plan and a reason for going live quickly learn that not having anything to say can be awkward as hell on camera. So, without further delays, let me give you 10 content ideas for your next live video. Hopefully, some of these will be a good fit for your business!
Here’s my 10 ideas for when you need some great content to go live with:
1. Upcycled content from other platforms. Let’s say I wrote a great blog post about the power of meditation. But while a lot of people are convinced that meditation is useful, they don’t know how to get started. So I decide to do a daily 10-minute guided meditation practice on live video so people can see how to actually implement it.
Live video in this instance adds another dimension and perspective to your existing content. It adds value because it further expands in the topic in a useful and educational way. So the next time you create content, think about how you can convert that into a live video format that your audience will love to see.
2. Behind-the-scenes content. Let’s say you have a workflow in your business. Or a system that works. Or a process with which you get results. When you show people how you work, it adds insights and respect for your work. People see what really goes into making this happen and it increases the value they place on the finished product.
For example if people see how a chocolate bar is created, how your daily routine includes exercise, how you conduct your meetings, it adds a layer of trust and authenticity to the end results.
3. Live Q&As and AMAs. Live video is interactive so it’s a great way to answer questions and interact with your community. You can host a weekly Q&A session to answer questions.
For example of you run a weight loss program, people might have questions related to food, allergies, diet, exercises, schedules, etc. Wouldn’t it be great if they could ask you …read more
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