By Gerry Wilson
Facebook has undeniably revolutionized the way people consume video content and has urged other social networks to follow their lead.
This social media giant has fast gained momentum in the digital realm with around 1.32 billion daily active users. It is surely the go-to platform to market your brand and give it the necessary exposure required.
From driving relevant website traffic to generating sales leads – Facebook should make up a substantial part of your marketing strategy.
According to Cisco, by 2020, the minutes of video crossing the internet per second is expected to be close to 1 million. That’s a staggering amount.
When I had an interactive session with “Mr. Moiz Khan” a digital marketing expert at Animation Monster, he had this to say: “We live in a mobile-first world and the world of Facebook videos is like a reservoir of unimaginable opportunities that is certainly the next big thing in the world of video marketing.”
Let’s delve deeper into some of the key Facebook video marketing statistics that every digital marketer should be aware of to up their game in this highly competitive market.
1. Brand awareness rises to 67% through mobile-optimized video for Facebook
Well, this statistic has been endorsed by Facebook business itself. Moiz Khan believes that exploiting the specific needs of any platform is important for technology to adapt accordingly. “Simply replicating television ads on Facebook won’t do. Ads on Facebook are perceived differently and they need to be treated that way. Customizing the ad length, capturing attention in the first few seconds, and optimizing vertical screen experiences are some of the few things that need to be kept in mind when developing video content.”
2. Video over static posts – garners five times longer views
User behavior studies conducted by Facebook suggest that Facebook videos have the ability to garner organic engagement. 73% of B2B marketers have reported that video plays a pivotal role in impacting the bottom line – that is the ROI.
3. 85% of videos on Facebook are viewed with ‘no sound’
Image Source: TechCrunch
Well, that’s not a small number for sure. What does this imply for your brand’s success?
In continuation with my conversation Moiz Khan, he shed some light on this crucial statistic, “Given the high occurrence of videos being played without sound, it has become all the more essential to create video content in a storytelling fashion. The use of subtitles is an integral part of conveying the intended message in the video.”
Facebook might have 8 billion views per day but 85% of them are in silence. Does your video still make sense?
4. Video consumed intentionally is viewed for five times longer
<img src="https://www.jeffbullas.com/wp-content/uploads/2019/08/Video-Consumed-intentioanlly-is-viewed-for-5-times-longer-for-facebook-video-marketing-statistics.png" alt="Video Consumed intentioanlly is viewed …read more
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