But if you want to do something that is cost-effective and comes with minimal risk, then you can improve the efficiency of your content marketing through automation.
Wait, what is automation?
Put simply, automation allows content marketers to save time on repetitive tasks and focus on other priorities.
An example of automation in action is an automated email. So say if a prospective buyer leaves a site before checkout, autoresponder software sends an automated email that details everything the customer left in their shopping cart.
One of the best and most flexible ways to leverage automation is through a platform like IFTTT – short for If This Then That. IFTTT allows you to connect up different services to create automated workflows or ‘applets’.
You can also use IFTTT to interconnect processes for more complex workflows – however, as this does require a deeper understanding of how the platform works and its most common uses, we won’t focus on that today.
Basics of time-saving apps from IFTTT
First of all, to search for an applet you need its ID. All you do is add this ID to the IFTTT applets URL.
For example, this applet’s ID is 299812p. It allows you to add new Trello cards to Google Calendar.
Once you find the app, all you need to do is to turn it on and you’re good to go!
Here are some of the best time-saving apps for today’s content marketers and how they will save you time and energy.
1. Applet ID #10336p: Shares new WordPress posts on Facebook
Aside from this applet, there are other applets within the IFTTT stable that you can use for different services. For example, one allows you to share WordPress posts on your LinkedIn account while another works well with other blogging platforms such as Weebly and Tumblr.
2. Applet ID #299812p: Add new Trello cards to Google Calendar
We all know juggling multiple tasks at once can be a nightmare without a good project management tool like Trello. It allows you to log tasks onto ‘cards’ as well as set due dates, assign team members, and organize them into lists.
Using this applet, new Trello cards that are created under a specific list are automatically added to Google Calendar, which means you can easily keep track of activities such as new content suggestions, …read more
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