By Robert Woo
You’ve got a great product or service. You’re ready to rock your affiliate program. All that’s missing? The affiliates. And while most companies will have to invest at least some time into finding and soliciting potential partners, it’s far better to have them come to you. Here are 10 ways you can make your business more attractive to new affiliates.
1. Have great customer service.
Outside of having a product that literally turns dirt to gold, the best way to get word-of-mouth going is to have incredible customer service. There’s simply no better way to foster loyalty, increase stickiness, and engage your customer-base after the sale. And all that leads to more satisfied clients who are more likely to want to become brand representatives of a business they love.
This is especially important if you don’t have a “sexy” product/service. While what you sell may not set social media ablaze by itself, the customer service can. Costco is a great example of this, leveraging a customer-first policy (great returns policy, free samples, etc) that has fostered a fervent fan-base. Work your customer service to a five-star level and you’ll have an incredibly easy time converting customers to affiliates, which leads us to…
2. Show off success stories.
Your happy customers are ripe to become affiliates. All it takes is just the right push and incentives. We wrote about a few ways to help this conversion process recently, and we’d like to add another to the list: customer-to-affiliate success stories.
Before many customers take the leap to affiliate partnership, they like to see real-world examples of others who successfully transitioned. Take the time to interview your happy affiliates about their experience and how easy it was for them to become an affiliate. The more success stories you can display on your website, the easier it will be for other dominoes to fall.
By the way, there are two perfect places to put these success stories to attract more potential affiliates…
3. Design a great affiliate sign-up landing page.
Affiliate testimonials are a great element to put on your all-important affiliate sign-up page, which is one of your best tools to attract more partners. After all, these pages should rank at the top of Google for searches like “[Your Company] affiliate program” in order to make it easy for people to sign up.
With this in mind, follow SEO best practices when designing your affiliate signup page. Tips include:
- place it on a root-level URL (ie. www.YOURCOMPANY.com/affiliates)
- clean, simple navigation
- easy-to-read text describing the program
- dynamic content, such as a blog or testimonials
When in doubt, check out how Amazon designs their landing page. Taking cues from one of the best in the biz can’t hurt!
4. Advertise the program in your newsletter.
The other great place to showcase affiliate success stories is in your monthly customer newsletter, which is a great way to highlight that you have an affiliate program in the first place. After all, your customers should never say “I didn’t even know you had an affiliate program!”
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