By Matt Shelar
Welcome to the 7th annual installment of
DigitalMarketer’s 101 Best Email Subject Lines!
Within this post, I’ve got 101 PROVEN,
swipeable email subject lines that are yours for the taking. And if you’re one
of our email subscribers, there’s at
least a 20% chance that you played a role in determining what made the
list. If that applies to you, please prepare for a little déjà vu. 🙂
Though you’re currently reading one of
the most aptly titled blog posts of all time, you’ll find more here than just subject lines. I’m going to break
down the 8 components of every good subject line AND you’ll get an analysis
of our top 10 performing subject lines of 2019.
That way, when you’re finished with this post, you can:
1. Start deconstructing and reproducing the elements of YOUR
best-performing subject lines…
…or…2. Completely steal ours, if you haven’t already.
(NOTE: Looking for the subject lines from previous years? We’ve collected all 600+ top-performing email subject lines since 2013—and all the amazing analysis that comes with them—into The Ultimate Email Subject Line Swipe File! Create your FREE DM Insider account here to get instant access!)
you’re new to the post (or email marketing in general), take a minute to
familiarize yourself with the fundamentals of email subject lines.
are 8 different components I found again and again in our top-performing
email subject lines…
These are your bread and butter subject
lines—you should be using them most frequently.
They are usually direct and speak to a
specific benefit your audience will gain by opening the email.
Self-interest subject lines also help
pre-qualify openers by giving them a clue about your email’s body content.
If self-interest subject lines work
because they communicate a direct benefit, curiosity-based ones succeed for the
exact opposite reason.
They pique the interest of subscribers
without giving away too much information, leading to higher opens.
Be careful though, because
curiosity-based subject lines can get old fast and are the most likely to miss
Do you like free stuff? Do you like to
buy things when they’re on sale?
So does your email list.
When you are giving something away or
selling something your subscribers would be interested in, directly stating
that in your subject line is a great way to convince them to open the email and
This is the most powerful type of
subject line you have at your disposal.
Subject lines that communicate urgency
and scarcity tell readers they must act now.
But too many of these can lead to list
exhaustion, so use sparingly and, of course, only when there is truly a
deadline, limited quantity, or limited availability.
Don’t forget to remind your list about
the person or people behind your products.
Sometimes you need to thank your
subscribers, tell them a story about yourself, or make a human appeal for their
Keeping your audience informed about new
developments in your field builds authority and …read more
Read more here:: digitalmarketer.com