By Travis Keith
Choosing the right content marketing agency can be overwhelming. There are a lot of things to consider, and you have to find the right partner if you want to be successful. If you’re not sure what to do or where to start, we’re here to help. We’ve seen the good, the bad, and the ugly of the industry, and we want you to find one that works for your particular needs. So we’ve compiled our best tips and tells to help you find the right one.
First, Decide If You Even Need a Content Marketing Agency
A good agency is an investment because they are true pros. You don’t to waste your budget or their time, so consider whether you actually need one or not, and identify exactly what you need from them. Are you looking for strategy work? Simple content creation? Knowing this before you start your hunt is crucial.
How to Find a Content Marketing Agency
While there are a lot of decent agencies out there, you want a great one. That means rolling up your sleeves and vetting them. Here are 12 things to look for once you start your search.
1) PROCESS IS PRIORITY
How You Know: They tell you who you’ll be working with, when, and why.
Nobody wants to repeatedly be handed off to a stranger. The right agency will tell you exactly who will be handling your account’s business, creative, production, and promotion from the get-go. They should also talk you through their process and who your point person will be. Although the agency may know who’s in charge of what and when, you can easily feel neglected if this isn’t clear.
2) RESULTS MATTER
How You Know: They present case studies.
An agency should never wrap a project like they’re sending off a message in a bottle, just hoping for the best outcome. The right agency wants to know what they did right, what they did wrong, and how to improve the process and performance for next time. Case studies show that they’re invested in their work and their clients.
Pro tip: Search for agencies who have case studies for work in your particularly industry or what you aspire to do.
3) THEY’RE VERSATILE
How You Know: Their portfolio will showcase a range of projects.
Even in dating, having a “type” isn’t exactly the coolest thing. It gets boring after a while. In content marketing, few things are less attractive than a “same thing forever” attitude, even if the agency’s good at it. Nobody wants to be predictable. Experimentation is the only way we achieve scientific breakthroughs, artistic masterpieces, and social progress.
Find a content marketing agency that wants to try the new and devour the unknown. Even if they specialize in a field (e.g., fintech), they should be pushing their own limits and constantly evolving. Hire an agency that you know is game and ready for anything.
Pro tip: Ask them to send you examples of their more experimental work. Even if it’s an internal project, they should …read more
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