When I scroll through Facebook and Instagram, I often see ads from people who are freelance writers, promoting the “working from anywhere” lifestyle.
The ad copy typically goes something like this — “Would you like to be able to work on your own schedule, from anywhere in the world? That’s what I did.”
Like anyone, I always think, “Well, duh!”
And I’m not alone. According to Upwork’s 2018 Freelancing in America report, the number of American freelancers has increased by 3.7 million since 2014.
In fact, 59% of U.S. companies now use a flexible workforce to some degree, whether that’s freelancers or remote workers.
These stats bode well for writers who are interested in starting remote or freelance work. So, as freelance work becomes increasingly popular, you might be wondering how to become a successful freelance writer.
Below, we’ll review freelance writing tips and how to get started as a beginner.
1. Choose a niche.
As a freelance writer, you can choose the topics you write about. However, instead of casting your net wide and writing about anything that comes across your desk, consider diving deeper into a certain subject.
Allie Decker, a writer on HubSpot’s pillar team and a successful freelance writer, says, “You can’t be an expert on everything — surely you’ve heard the term ‘Master of None.’ Writing within a niche will also make writing projects easier over time as you build your expertise.”
For example, if you’re interested in writing for marketing companies, you can specialize in writing for small businesses. This will give you an advantage when you pitch small businesses and make it easier to write content as you repeatedly write for a similar audience.
Overall, choosing a niche will help you decide who you send pitches to, what projects you take on, and which topics you’ll want to study and research extensively.
2. Communicate with your clients.
Once you’ve secured a job, it’s time to get to work. However, don’t just put your head down and forget about the client.
Aja Frost, an SEO strategist at HubSpot and a successful freelance writer, says, “Communicate early and often with your clients. If you get sick or overwhelmed and know there’s a good chance you’ll miss a deadline, don’t go radio silent — tell the client what’s going on. If you’re going out of town and won’t be working for a few weeks, don’t tell them the day before — let them know a few months ahead and offer to send them some articles in advance.”
Additionally, Frost notes, “If you’re going to finish early (and send them the invoice early) — give them a heads up ASAP so they can work out any potential billing invoices. Your proactiveness and transparency will be incredibly appreciated and will put you ahead of many freelancers.”
This type of communication makes your job easier and can help you form a connection with your clients so they’ll book jobs with you in the future. Additionally, …read more
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