By Rob Steffens
When it comes to a successful email marketing campaign, good subject lines can make all the difference. Subscribers will scan the subject lines of virtually every message you successfully get into their inbox, and many will make the decision to open those emails based on the subject line alone.
Think for a moment about how hard it is to stop reading a single line of text in the middle. Once you start, you just can’t stop. That’s the power your subject line has over potential readers. Subscribers are more likely to see and absorb that one line more than any other part of your message. That gives it the chance to entice users to read the first line of inside copy.
So, how do you make the most of subject lines and position your email to reach your goals? Here are 18 email subject line hacks you can put into action right away.
1. Lose title case
Title case is great for books, but it looks out of place for most subject lines. Most emails should be written to connect with people — and for everyone but the Queen of England, that means a more conversational tone. Losing title case makes your email seem as though it’s coming from a friend.
2. Keep it short – five words or less
How long should you make your email subject lines? Well, almost half of emails are opened on mobile, which means there’s limited space for characters. Try to pick short, punchy words and keep it down to about 50 characters and no more than five words. This way, users can see the whole message, and act on it faster.
3. Make subject and copy work together
Most email clients show a preview of the message text immediately under the subject line. This has the potential to be longer: about eight to 12 words. Your subject line is the “implied promise” of your email, so make sure inside copy picks up from there and clearly keeps that promise. Many make the mistake of having the preview text match the subject line, but we recommend differentiating the two.
4. Personalize your subject lines
Personalizing subject lines makes subscribers feel as though the email you’re sending was created with them, in particular, in mind. Campaign Monitor has found that emails with personalized subject lines are 26% more likely to be opened, so consider adding a first name or other personalized detail.
5. Convey a sense of urgency
You don’t want people to read your subject line, and then skip over it. To encourage subscribers to open your emails right away, consider using words like “urgent” and “breaking,” which are considered the most potent words that imply time sensitivity, followed by “important” and “alert.”
6. Use announcements and invitations
The words “announcement” and “you’re invited” both have a powerful impact on open rates. After all, who doesn’t want to get the latest update or be invited to an interesting event? You don’t need to bend the truth to send an “invitation,” either: Anything from a webinar …read more
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