The beginning of 2019 is a great time to assess everything you’ve been doing and find ways to build on your B2B marketing and social media strategy.
The importance of keeping up with your social media presence has only increased over the decades—everyone from Baby Boomers to Gen Z are logging on and connecting with your B2B brand on a daily basis. Below are several trends in social media for the new year as well as a handy social media cheat sheet to keep your content optimized. We’ve included essential sizes for Facebook, Instagram, Twitter, LinkedIn, and YouTube to help you stay current on photo and image specifications.
What’s New for 2019?
The importance of imagery and video
Trends for 2019 indicate that video is on the rise. A video is able to tell your brand story quickly, making it easily digestible by consumers. Written content takes longer for our brains to process, so while text is important when it comes to first impressions and telling a brand story quickly, imagery and video are dominating the world of B2B marketing and social media in 2019.
Creating Brand Authenticity
Consumers are becoming increasingly savvy in our ever-evolving, tech, and data-driven world. Fake news, bogus content, and data breaches are changing the way consumers look at brands.
Creating authentic, real stories that engage your audience will take a front seat this year. Gone are the days of passive social media marketing. Consumers want to be involved, interact, and engage with your B2B brand. In 2019, social media content will continue to become more personal. Facebook predicts that its Stories format will overtake the News Feed as the default for content consumption in the near future.
The Rise of LinkedIn
LinkedIn has been around for over 15 years now, but in recent years has become a social media B2B marketing powerhouse. Since 2011, LinkedIn has grown from 140 million users to over 500 million users. With a developing and expanding content platform, users are not only looking to LinkedIn for professional connections and jobs, but they also log in for industry leading content, networking and leads. This comes straight from LinkedIn’s Marketing Solutions Blog. If you’re looking for your B2B audience on social media, LinkedIn is the right place to be. Studies show that 80% of B2B marketing leads from social media come from the LinkedIn platform.
Keeping it All Straight
Below is a quick reference guide to social media imagery sizing for 2019. Bookmark this page as a handy tool to help you navigate through social media content specifications or download the pdf.
Facebook Profile Pictures:
- 180px wide by 180px tall
- Scales to: 170px by 170px on desktop, 128px by 128px on smartphones, 32px by 32px as a thumbnail
Facebook Event Cover Photos:
- 1920px wide by 1080px tall
- 16:9 aspect ratio
- Scales to 470px wide by 174px tall in the feed
Facebook Link Previews:
- 1200px wide by 630px tall
- 16:9 aspect ratio
- 1080px wide by 1920px tall
- 9:16 aspect ratio
Instagram Square Image:
- 1080px wide by 1080px tall
Instagram Vertical Image: