Artificial intelligence (AI) has the potential to substitute humans in different tasks including the ones that require professional analysis. While 30 years ago big data analysis was a costly and time-consuming process, with the advent of AI tools, business owners can delegate this task to their digital assistants. In such a way, employees can allocate more time to creative tasks, problem-solving and discussions, which positively affects their performance and job satisfaction rate.
With new advancements in AI, predicting customer behavior has become much easier, which opened new opportunities to target goods to the right audience. AI instruments frequently use machine learning to analyze human experience and develop the necessary skills. Deep learning is a subset of machine learning that relies on artificial neural networks to learn through big data analysis. Any issue, which requires thought, can be resolved with the help of deep learning.
To understand customer needs and preferences, marketers have to gather and process large amounts of data from web reports, open databases, search requests, etc. While 30 years ago this process was resource and time consuming, nowadays it can be done without human involvement. Ecommerce giants have been harnessing the power of big data and deep learning for years. Today, Amazon knows you better than your spouse: favorite trademarks, new products and desired goods are all at your fingertips. You don’t need to waste time to find the product you want to buy. The system selects it for you. Go to the website, pick up the good you like and pay for it. An average purchase takes less than three clicks.
AI often seems complicated to newbies, and sometimes even scary, but in reality, it is simple in use. If handled well, it can benefit your business leading to higher profits and providing new opportunities. There are three main ways and tools to use AI to power your business: identify opportunities, understand customer needs and launch hyper-targeted campaigns.
Spot Opportunities.Deep learning comes in handy when you search for new opportunities to increase profits, attract clients and identify the leading behavioral patterns of website users. Xineoh is successfully using AI to predict customer behavior with a revolutionary platform that has already raised $2 million from US and Canadian investors in 2017. A new product performs a vital function in business: it connects stakeholders to burning opportunities on the market. The platform matches buyers with their favorite goods, inventory with business opportunities, customers with spending habits. This data is expected to improve decision making and allow marketers to set up targeting for better sales results. Netflix and Amazon are already using the company’s services to match clients with the corresponding video streaming recommendations. Xineoh helps organizations to connect users with the content they are looking for. This feature …read more
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