User onboarding is one of the most crucial stages in an app’s user journey. It is essentially the first point of contact after a user signs up and therefore, it is vital for making a solid first impression.
Wait, what exactly is user onboarding again?
Before we delve into the reasons why user onboarding is super important for any app, let’s quickly define what it actually is. User onboarding is “the process of actively guiding users to find new value in your product or service,” according to OptinMonster.
You can view it as a bridge between acquiring new users and turning them into highly engaged ones. Alternatively, think of user onboarding as a small conversion funnel for new signups on their way to becoming heartily paying loyal users.
Why is it needed?
It may be challenging for new users to intuitively know how to navigate and get the most from your app, no matter how well you design it. That’s where user onboarding makes its value known.
Onboarding helps familiarize users with your app and allows them to quickly get started. It enables businesses to strategically communicate with new users, revealing the app’s value right from the start and ultimately, facilitating positive user experience.
Still not convinced? Here are three big reasons why you need user onboarding even if your app has stellar UX:
It makes good UX great
Your app may be extremely intuitive and user-friendly when you dive deep into it, but first-time users might not be able to appreciate that.
Don’t think of user onboarding as a confession that your app’s UX is poor because the user requires “assistance” in order to engage with the app in a meaningful way. That is simply not the case.
All major league apps the likes of Gmail, Facebook, and Tinder have a minimalist user onboarding that enhances their UX, not ruin it.
It sets up user expectations
People often install a bunch of competing apps in the same category and then choose one based on their first impressions. Consequently, the first few seconds of interaction that a new user has
with your app are pivotal.
A sublime user onboarding process that instantly shows the app’s value will make the user feel “Aha! I totally get it. This is what I needed the whole time.” This aha moment is what you want your users to experience as soon as possible.
Potential users shouldn’t have to guess or even think to understand what your app is going to offer once they start using it. In a matter of seconds, they should be able to understand what you have to offer and why they can’t miss it.
It makes your app look more professional
Another benefit that deserves attention is that a well-designed user onboarding process makes your app look much more polished.
When you log into an app for the first time and go through some thoughtfully designed swipeable screens that crisply explain what lies in store for you, you can’t help but feel that the app was designed by a …read more
Read more here:: B2CMarketingInsider