Want an easy way to grow your email list and boost sales? Partner with non-competing businesses and organizations that share your customer base. When you partner with other business to promote one another’s email newsletters, products and services, you can:
- Earn instant trust. Their audience will trust them when they recommend you, and vice versa.
- Double or triple your reach. If your mailing lists are round the same size, you can reach twice as many prospective customers. Partner with a third business, and you can triple your reach.
- Increase sales. Partnering with other businesses introduces your brand to new prospects who match your customer demographics and are likely buyers.
Here are three ways to find partners and develop mutually beneficial relationships that grow your respective email lists and boost sales:
1. Partner with local businesses
Other local businesses share your customer base, and many do not directly compete with you. Reach out to them to see if they’re interested in partnering up on a local email campaign. Ideas include:
- Promote one another’s weekly specials via email.
- Suggest one another’s email list and explain the benefits of subscribing.
- Create a special package. For example, a restaurant and movie theater might promote a “couple’s date night” package. Each business offers a discount, customers are subscribed to both businesses’ lists and they get an affordable night out – a win-win-win situation.
- Work with other local business to create a “community deals” newsletter that goes out once a week. Each business can list its weekly specials and help promote the list to its customer base.
Not sure whom to partner with? Reach out to your local Chamber of Commerce for a list of businesses. Your Chamber might even help match you to the perfect email partner.
2. Partner with online businesses
Have a regional, nationwide or global customer base? Think beyond the zip code and identify potential business partners that have similar scale and customer demographics, but do not directly compete with you.
For example, an online bookkeeping company might partner with an online invoicing software firm. Or, a company that sells dog food might partner with a company that sells dog toys. Online email partnership ideas include:
- Promote complementary products and services.
- Promote one another’s lead magnets – eBooks, for example – to encourage customers to subscribe to each other’s email lists.
- Promote special offers to customers; for example, when someone buys dog food from one company, they might offer them a 15% discount when they subscribe to the dog toy company’s list.
- Create affiliate partnerships, where each company gets a monetary kickback when one of their subscribers buys from the other.
- Create joint venture partnership packages in which you bundle two products or services into one discounted offer. Like local partnerships, it’s a win-win-win: both businesses share the marketing investment and earn sales, and customers get a great price.
There’s no shortage of online businesses, so do your homework and find the best potential partners who sell complementary products and services that do not compete with you. It’s a great way to instantly expand …read more
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