4 Reasons Why You Need Videos in Your Digital Marketing Approach

By Nabeel Ahmad

Making a mark in the online marketplace is the dire need of all businesses out there. Regardless of its size, every business must jump upon the digital bandwagon to get more customers through the doors. The number of brick-and-mortar stores converting their status or beefing up their structures with virtual elements is quite surprising.

According to Statista, the number of digital buyers across the globe will reach 1.92 billion in 2019. This equals to a quarter of the world population. Furthermore, the forecast shows that this number will reach 2.14 billion by 2021. Indeed, the market has immense potential. All you need is to craft a digital approach that fulfills the purpose.

When it comes to the purpose or goal, there is one basic aspect that all digital marketing campaigns should cater to. And that is, encouraging the target audience to make a move and increase the leads. There are multiple ways to compel visitors. From website design to content strategy and social media presence, everything contributes to the purpose.

Besides contemporary tools, the use of videos in digital marketing is also expanding. So if you are a newbie or trying to recreate your digital marketing approach, it is important to understand the role played by videos in it. Even though designing a video and incorporating it into your virtual measures may consume more time and resources, it brings awesome rewards. Diode Digital recently found that online video is a 600% more effective marketing tool than print or direct mail combined.

Are you still wondering if you should use videos in your digital marketing approach?

For your insight, here is a list of four reasons to integrate videos into your online marketing approach. Let’s get down to them:

1. Video boosts conversion

The likelihood of visitors converting into clients increases by 80% if you have video on your landing page. This is because videos are more informing and engaging. They highlight the important factors of the product or service. And they also excel at providing an up-close view of the subject.

Hubspot reports that 97% of marketers believe videos help customers to grasp the products in a better way. Bear in mind that the world where we live is all about instant visual aids. The more videos and graphics on your page, the more are the conversion rates.

1. Video upgrades your SEO

The latest Google algorithm greatly values the pages which feature videos. According to Google, the websites which have HQ videos tend to outrank some other highly credible websites. However, you must make sure that you are using proper SEO tags and right keywords to secure a position on the high levels of the search grid.

Cisco predicts that consumer-oriented video traffic will dominate other types of internet traffic by 2019. Having a video on your website also increases the chance of the user clicking onto another page. Google keeps track of how many pages the visitor views. It tends to bring up the pages with the highest number of clicks.

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