By Clair Kim
Digital marketing is growing at an exponential rate. In fact, if you have a business and you’re not utilizing digital marketing by now, it’s essential that you get on board.
One of digital marketing’s best tools is the good old social media ad. Yep, 2020 is seeing a resurgence of Facebook Ads and you’re going to want to jump on this train before it leaves the station with your target market on it.
You may be rolling your eyes, thinking about the trouble or lack of success that you’ve had with Facebook Advertising in the past. Don’t worry. We’re here to show you the ropes and help you put forth the absolute best Facebook Ads that will bring you tons of traffic and increase your conversions.
Read the secrets of 4 experts that will revolutionize your Facebook advertising campaigns:
1. Focus on the Profitability, Not Just on the Cost Per Lead
Jennifer Spivak, Founder of #TeamSpivak, believes that the standard approach of focusing on the lowest cost does a disservice because it doesn’t always give the full context and may not always yield in the best results in terms of profitability.
Spivak encourages people to provide a call to action that isn’t only looking at top of the funnel metrics that don’t necessarily connect to profitability. Instead, she teaches people to have a more zoomed out, holistic, and comprehensive view as to what drives the result.
“When you start out with new clients, you will be able to see quickly which audience is cheapest in terms of cost per leads,” Spivak says. “If you didn’t know better, you’d put money on ads that way. But what we see time and time again is that the audience that is most expensive is where people take more next steps. It’s short-sighted to solely look at cost per lead. If they’re expensive to reach, that may indicate higher quality leads.”
2. Dive into your Customers’ Perception of the Offer
Often, it’s not the copy or ad that is keeping people away, it’s the offer. CEO of Allie Bloyd Media, Allie Bloyd, tells people that the offer can keep customers away if it’s not something that they need.
Bloyd says, “One thing that I think business owners struggle with is coming up with a very strong offer. They don’t truly understand what the offer looks like. Most people think offers have to be discounted, undervaluing, etc.”
Bloyd encourages people to come up with the right offer in order to increase lifetime value on the backend.
“There are a couple of different offer types that work super well; a lot of my clients have high ticket one-time purchases, or purchases more than once that are spread out a bit,” explains Bloyd.
There is often a disconnect between what customers need and what the business needs. Focus on in-person events and commodity offers. With commodity offers, you can bundle things up, taking things that would naturally go together, put them into a bundle price, and present it as a whole. Customers see this as a …read more
Read more here:: B2CMarketingInsider