Every now and then, I hear someone say:
“Facebook is dead.”
And for a second I think, could it be true?
Could Facebook, one of the most powerful marketing platforms in history, already be on its way out?
And I gotta tell you. I don’t think so.
Because when you know how to position your page in a way that appeals to the right people, in a way that makes your content naturally shareable, then the potential upside on Facebook is staggering.
Here’s an example of what I mean by staggering:
Over 53.9 million people reached.
Over 26.1 million reached.
And here’s a few more, because why not?
Keep in mind, these aren’t my posts. They’re from my students. And they’re NOT huge brands.
These are small business owners. Solopreneurs. Regular people like you and me.
So far I’ve had more than 38 of them achieve a reach of at least 10 million people on a single Facebook post—most of that coming organically.
And guess what?
If they can do it, you can too.
It doesn’t take a master’s degree in marketing. It doesn’t take a million dollars.
All it takes is a solid understanding of how to grow a Facebook page. And I can teach you how to do that in 4 basic steps.
So what are we waiting for? Here they are: the 4 steps to growing a profitable Facebook page.
Step 1: Figure Out Who Will Be in Your Club
Do you have big dreams of reaching millions of people and generating tons of new customers from Facebook?
Awesome. I want to help you get there.
But before we get to your Facebook page itself, the #1 most critical thing you have to do is figure out who those people are.
Who’s your audience?
If you’re going to reach 10 million people, what kind of people are they?
What kind of person is going to appreciate and share your content?
It’s important that you think about this early on in the process, because so many people make the mistake of focusing on themselves—their company, their product.
But you don’t grow an audience by focusing on yourself. Do it by focusing on the people you want to attract.
Here’s a great exercise to help figure this out. It’s super simple and it works amazingly well.
Just complete this sentence:
- Hi, I’m Rachel. And I help people sell their products even if no one knows who they are.
- Hi, I’m Rachel. And I help people grow an audience even if they don’t have a lot of friends.
The first 2 parts of this sentence are really easy. Everybody knows who they are and what their company does.
What tends to be missing is that last part. The “even if” statement. And that’s a problem, because that’s kind of the most important part of the sentence.
In fact, you should repeat that last line as …read more
Read more here:: digitalmarketer.com