Some marketing opportunists insist they make a six-figure salary with an affiliate website without lifting a finger. Let’s start by saying that this idea is false. Affiliate marketing is a great way to make a living, and it is possible to make hundreds of thousands of dollars with these platforms, but it requires far more work than sitting around twiddling your thumbs.
Affiliate marketing requires you to dig deep into your target audience, create outstanding content, recruit subscribers, and grow/segment your lead lists. Along the way, you’ll likely want to look for the best affiliate marketing tools money can buy, which can help you grow your website. However, the tools you invest in won’t mean a thing if you’re not able to nail down a primary lead generation formula and content marketing strategy.
Learn about Your Target Audience
After you create a website, but before you have a target audience, you have the opportunity to figure out what kind of products you want to review or discuss. There are plenty of niches to choose from, including beauty, fitness, software, and even reviews of general goods like coffee.
Once you decide on a niche, you have to learn more about your target audience. Start by creating a customer persona sheet that details information about your ideal customer. For example, if you were targeting fitness, you would want to check general fitness groups on social media.
The more time you spend researching the audience you want to target, the more detailed your customer persona. Below is a sample sheet filled out so you can see what we mean.
All of the different features mentioned here are important for creating content for your audience and segmenting your lead lists, which we will discuss next. Let’s start by learning how to use the information in your customer persona to create blog content.
Create Compelling Blog Content
The success of an affiliate website pivots on its content marketing strategy. If your goal is to convince strangers to buy products with your referral code, you have to present a good case for why they should use your link instead of someone else.
Simply put, the best way to show your audience that they should use your code is by creating compelling content. If a consumer is entranced at your excellent review of Starbuck’s new Dark Roast Variety Pack, they might not even make the connection that you are getting a kickback — though you must make that factor known.
Your content should focus on the customer personas you’ve created for your target audience. For example, in the image above, we can see that Tommy wants to aggressively network to reach his goals. If you were promoting marketing software, you could write an article about how to effectively network for more traction. This topic would likely interest Tommy, which makes it more likely that he will subscribe to your mailing list and purchase a product with one of your links.
Capture and Segment Leads
Now …read more
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