Photo by Maddi Bazzocco on Unsplash
In this day and age, you’ll find a bunch of tools, software, and options to help you get started with that new business you’ve promised yourself you’d create. But, you also probably don’t have thousands of dollars to dump into a new business as you struggle with the house payment and food bill. You don’t need a fancy office or storefront to get your business started. In fact, you can market a product without leaving your home. I had a college student one year who was making serious bank by selling products from home in his spare time.
Now, we’re well into the quarantine period at this stage, and, even as some businesses cautiously begin to open, the vast majority of budding entrepreneurs are sitting at home contemplating what a future looks like after being laid off from their jobs or finding their job just disappeared. Just because you’re stuck on your couch in your PJs and bunny slippers doesn’t mean you can’t start the new business you’ve always wanted – especially from a marketing point of view. As we mentioned, there are so many different avenues to go down these days and many of them require very little upfront cost. So, turn off Netflix and pay attention to these 3 ways to market a product from home and begin your journey toward independence.
Market a product (or service) from home
If you’re an expert at something, or just a little goofy in a way others find entertaining, there are lots of things to market without leaving your home. Just remember, when we talk about how to market a product, we’re referring to bother goods (tangible products) and services (intangibles).
Market a service
Service options may not be possible for everyone, but you’re probably better at something than you think. And, services have the added advantage of costing nothing, so sales are fundamentally pure profit (after you take out marketing expenses).
Here are some examples of services you can offer for sale:
- Business services like accounting, financial planning (for these it helps if you have a license), marketing, or IT support. Fiverr and other marketplaces exist to market these services.
- Creative services like design or entertainment. For instance, folks produce concerts from their balconies or perform entire plays from home. By placing a sign with Venmo or PayPal account information, these performers turn their talent into profit.
- Maintenance services, like gardening or landscaping. Sure, you want to avoid services inside someone’s home to keep from spreading the virus, but outdoor spaces are much safer places to work.
- Personal services, such as hairstyling, are a no-no during the pandemic, but you can plan ahead for the end of stay-at-home orders. That way you’re hitting the ground running once the pandemic is over.
Market a product
Trying to market a product is a little riskier since you incur costs to acquire the product in the first place and, if you’re unsuccessful, that upfront cost is lost. Still, the tangible nature of products makes them somewhat easier to sell and …read more
Read more here:: B2CMarketingInsider