If you are using Google Ads to advertise your goods or services, then you are making a conscious and significant effort to increase your business and improve your market share. However, you won’t be increasing your profitability and reaching your max potential unless you take the necessary steps to optimize your Google Ads campaign and ensure that you are getting the best bang for your buck.
Fortunately, campaign optimization tools like SEISO can help diagnose the problems advertisers face with Google Ads campaigns.
Through the process of helping thousands of digital marketing and online advertising professionals assess their campaigns, we’ve put together a list of five essential tips to help optimize your Google Ads campaigns and get the most from your ad dollars.
Measure lost impression share
Running a successful Google Ads campaign is heavily dependent on the data that you can gather on behalf of your campaign. When you are able to collect more data and especially Impression share, your ability to optimize and expand your campaign will be far higher. However, this is sometimes easier said than done. You can get Impression share data by adding the column Search Lost IS in Ad groups and Keywords reports. The metric gives you the percentage of time your ad didn’t show up because of poor ranking and low budget. It means that you are losing opportunities and need to take action. It also means that you could be leaving out significant portions of impressions that could assist you in making a robust and profitable campaign.
An optimization tool like SEISO is skilled at helping advertisers to realize what their lost impression share really is. Acting on it is a step away, but the first is to understand what corners of the advertising market you are missing out on and creating an action plan to capitalize on this area. Use the SEISO tool to estimate the growth potential of your campaigns and the budget gains.
Increase CTR to boost your Quality Score
Once you have the impressions on your ad, your work is not over. One of the most critical metrics in Google Ads is click-through-rate or CTR and Quality Score. You might be getting high-quality, affordable traffic from your ads, but if you aren’t getting industry-standard, it will be all for nothing. Having a good quality score is what makes your cost per click more affordable, and the average position of your ads increases.
As it so happens, SEISO Google Ads analyzer features functionality that helps to examine the quality score of your Google Ads to show you where you are thriving and where you could use improvement. This can have a massive impact on the return on investment of your campaigns, and SEISO gives you an easy way to prioritize your efforts to reach your expected CTR, Ad Relevance, Landing Page experience of your ads.
Curate keyword match type
When building your Google Ads campaign, one of the most important things that you …read more
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