By Jodie Shaw
As a business owner, do you believe social media is important for your success? How often should you engage online? Where should you engage online? Perhaps most important of all, what should you be doing to ensure your social presence is helping your business?
According to The Alternative Board’s Small Business Pulse Survey, which asked entrepreneurs and small business owners about their social media presence and practices, 64% said they monitor their social media accounts just once a week, and 22% admitted they check their social channels just a few times a year.
Consumer research shows that social media has a powerful influence on how consumers look for products and services, as well as where they ultimately decide to take their business — and their wallets.
Do entrepreneurs “get” social media? Our Pulse Survey results reveal that the majority don’t.
We’ve pulled five stats from the survey that show small business owners are missing out on connecting with current and prospective customers by failing to take advantage of social media marketing.
- 59% of Small Business Owners Feel Social Media is Nice but Not Essential
For 59% of small business owners, social media is a nice thing to have as a complement to their business but not an essential part of their marketing strategy. Another 18% said they have no social media presence at all.However, a report by Deloitte reveals that social media plays an important role in consumers’ buying decisions, with 47% of millennials saying they use social media on the buying journey. Social media also featured prominently in the “inspiration” stage of the buying process, with 70% of consumers becoming aware of products through their own research rather than company-sponsored ads.
- 43% of Entrepreneurs Are Not Measuring Their Social Media ROIAmong entrepreneurs who use social media for their business, 43% don’t really know what they’re getting out of it because they don’t use tools to measure their return on investment. And for 6%, ROI monitoring is restricted to vanity metrics, such as views, likes and shares.Moz highlights the importance of tracking social metrics across all social channels. The good news is there are a variety of tools — many of them free — that allow business owners to set goals and keep tabs on metrics like web inquiry and revenue growth.
- 59% of Small Business Owners Manage Their Own Social Media Channels
At 59%, the majority of small business owners say they manage their own social channels.Most entrepreneurs juggle a lot of tasks. When you’re working long hours and trying to conserve resources, it’s tempting to keep everything in-house — including social media management.However, this probably isn’t the best use of your time, and it can even lead to disaster if you mismanage your accounts. Kissmetrics highlighted 50 noteworthy social media blunders that led to negative publicity, corporate embarrassment and even loss of revenue for numerous brands, including some of the most recognizable brands on the planet.
- 66% of Entrepreneurs Have a Hard Time Finding the Right Message to Share
For 66% of entrepreneurs, knowing what …read more
Read more here:: B2CMarketingInsider