Despite the spattering of headlines that have popped up over the past several years proclaiming “infographics are dead,” infographics are, in fact, alive and well.
Infographics aren’t just alive and well — they remain a staple in many business’s content strategies. And while there are a lot of them, marketers who spend the time aligning the topic, content, and style of their infographics with the needs and preferences of their target audiences are still finding success among their audience.(And by “success” I mean driving traffic — and potential leads — to their websites and generating social buzz through people sharing and commenting.)
As of 2018, the use of infographics among B2B marketers has increased the most of any marketer in the last four years, now at 65%. And according to John Medina, a developmental biology expert, adding an image to written content can increase one’s ability to retain that information by 55% (wow).
Download 10 free infographic templates here to help you create professional-looking infographics without a designer.
But how can those who don’t necessarily have a design background — or the budget to commission an agency, hire a dedicated in-house designer, or purchase expensive design software — create professional-looking infographics that are able to captivate their audiences?
Here’s a little secret: You can do it using the software you probably already have installed on your computer. That’s right — PowerPoint can be your best friend when it comes to visual content creation.
To help you get started, we’ve created 10 fabulous infographic templates you can download and use for free right within PowerPoint. Don’t be shy … download them here.
And in this post, we’ll highlight five of the infographic templates from the download and teach you some PowerPoint infographic creation basics along the way. Just be sure to download the PowerPoint templates for yourself so you can easily customize the designs you see below!
5 Infographics That Teach You How to Create an Infographic in PowerPoint
1. How to Create an Infographic Filled With Data
Infographics and data visualization are the peanut butter and jelly of the visual content world.
When you have new data to reveal to the world, you can use an infographic to display that data as part of a cohesive, visual narrative. And that’s exactly what the “Data Geek” template is for.
We’ve loaded this template with a variety of different charts and graphs, which you can easily update with your own data. (Just right click on a graph, choose “Edit Data,” and you’ll be able to customize the values in an Excel spreadsheet.)
Not sure which types of graphs to use for your different data sets? Here are some best practices to keep in mind: