By now, you’ve probably heard us talk a lot about lead magnets. But just in case you’re unfamiliar, a lead magnet is an irresistible bribe offering a specific chunk of value to a prospect or visitor in exchange for their contact information. Let’s break that down…
There are a few VERY key words in that definition: Specific and Value
Specificity is absolutely key when developing a great lead magnet. You don’t need to create some broad ultimate guide or white paper (in fact white papers are generally terrible… they feel like homework). Instead, you want to offer something that solves a specific problem.
This makes the content highly consumable and even more targeted.
Think about it—what if you created something like an org chart template? There’s an incredible amount of value here. It’s a done-for-you template/swipe file AND it tells you that your customer likely has a team. Win-Win.
Value is the other important ingredient in the lead magnet recipe and this is twofold. You want the perceived value to be HIGH and then you need the actual value to be as high. If you’re marketing something that sucks, then you’re just going to convince someone you suck faster.
Number 1: Cheat Sheets and Checklists
Talk about easy to consume and HIGHLY VALUABLE. The cheat sheet or checklist is hands down one of the best types of lead magnets. Nobody wants a PDF or eBook; they just don’t have the time, BUT they do have time for this type of content.
Cheat sheets are great for any niche that requires reference points. This is perfect for business and marketing. You could do a glossary, buzzword, or keyword cheat sheet for newbies or even a list of easy calculations everyone forgets.
The best way to come up with a cheat sheet for your audience is to figure out the questions they need answered, gather up all the answers, and put them on a nice and easy to use reference guide.
Checklists are a little different but can be even MORE effective. At DigitalMarketer, we believe in giving tactical, step-by-step advice and that anything other than that is fluff.
Checklists are the best way to make sure a task gets done right the first time (and every other time after that). Regardless of your industry, there is a useful checklist you can create.
When putting together a useful checklist, make sure that it outlines a task that people actually do and then do the “Peanut Butter & Jelly” test.
This test is a good way to teach you how to explain something …read more
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