The digital marketing landscape has shifted and mobile is easily a top platform that marketers need to focus on.
Today, the availability of mobile phones and the internet means that you have the likelihood of finding more customers on mobile than desktops. Here are some mobile digital marketing statistics for you to consider.
- People spend over 3.5 hours a day on their mobile devices
- 51% of buyers have completed an online purchase with a mobile phone
- There are 5.11 billion unique mobile users in the world today
- Mobile commerce sales will form more than half of all eCommerce sales by 2021
For businesses, these emerging mobile trends mean that there has to be a clear focus on their mobile platforms. In this post, we’re going to look at how you can boost engagement with the help of a few mobile-based marketing strategies.
Focus on video content
When it comes to mobile, video content is the most user-friendly content you can make. People have to squint and strain their eyes to read on mobile, but videos are easier to consume. They are also far more engaging. It’s not enough to just add more video content in the future, consider these important suggestions as well.
Embrace the vertical format: Vertical videos make great use of the actual form of a mobile phone. And today, the major social media platforms have a ‘Stories’ features where you can upload and share pictures and videos in a vertical format for 24 hours. It’s the perfect opportunity to leverage the Fear of Missing Out phenomenon to drive engagement and conversions.
New Social media platforms: Digital marketing needs to evolve with the rise of new social media platforms. It’s important to keep an eye out for platforms like Tik Tok. You’ll learn about the kind of content that people consume today and new places where you should be marketing.
Develop a mobile-first strategy
A mobile-first strategy is one where you build your online presence such as your website and content around mobile rather than desktop.
Doing so is important in the light of Google announcing that it’s implementing a mobile-first indexing policy. This means that the search engine will crawl and assess the mobile version of a site first and then the desktop version.
It’s clear that you need to ensure that your mobile site is fully responsive and that all your site features such as forms, navigation, shopping, payments, and more are easy to do on smaller screens.
It’s interesting to note that mobile plays a powerful role in email marketing as well. You need to think about how your emails read on mobile and how to lead users to take the action you want them to. Mobile users are 3x more likely to check their emails than non-mobile users. Thirty-five percent of all business professionals use their smartphones to check emails. Last year, 27.6% of all email opens were done on Apple iPhone and 27.8% on Gmail.
These statistics give you a peek into while a mobile-first strategy matters. Keep mobile in mind to …read more
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