Although there’s still value in education via hard copy, tons of digital nomads are on the hunt for quick answers. There’s an opportunity to capitalize on this trend, by using the sale of information products. The following questions will help you triple check your product creation, and profit from this opportunity.
Does this product accurately represent my brand?
You don’t ever want to release a product that doesn’t support your overall brand message. For example, let’s say you own a social media marketing firm. Should you bother releasing info products about data analysis? Probably not. Stick with what you know. Don’t try to be a one-stop info shop. It will dilute your brand message and confuse your digital footprint.
Does this product meet consumer expectations?
Are you marketing your info product as a kit, but then when it’s actually downloaded, it’s just a series of 3 videos? Don’t mislead your customers with an inaccurate product description. Make sure they know exactly what it is they’re paying for. Even if the content is good, a misrepresentation can discourage any chance of turning a one-time sale into a repeat customer.
Is the amount of value provided equivalent to the amount of money spent?
So let’s say you’re charging upwards of $300 for a step by step 200 page guide on how to build a membership platform. Now, if this guide only copy and pastes different articles from other industry leaders, is it really worth $300? If this information can easily be found online, you shouldn’t be charging an arm and a leg for content regurgitation.
Did I consult top experts in this area of knowledge? If not, does my information accurately compliment the thought patterns of industry leaders?
Did you milk the industry for all it was worth? For example, let’s say you’re releasing an info product on content marketing. Did you consult with well-respected thought leaders? If not, are you yourself an expert on this topic? It never hurts to cause a little controversy by choosing an unpopular stance, but just make sure your point of view doesn’t make you look like a fool. You don’t necessarily need to mimic top leaders, but you also need to build authority by acknowledging their perspective.
Am I maxing out my promotional channels?
If you’re hoping to attract millennial purchasers, you could potentially promote your info via Facebook and text marketing. Now, if you’re hoping to attract seasoned white collar professionals, head over to LinkedIn. No matter what, don’t sell yourself short. Don’t use an outdated or irrelevant promotional channel, as this will shortchange your product selling potential. Before you even start assembling your content, know your customer and what marketing channels they prefer.
I personally suggest tapping into the info product industry. Your products don’t have to revolve around marketing, branding, or even business. Ask yourself: what am I passionate about? What do I consider myself an expert in? And then start developing content based on that answer.