This is a weird time. COVID-19, murder hornets, designer masks…the world has really started to get creative.
I know many small businesses are struggling right now. If that includes your business, then it’s time for you to get creative, too.
Start with something you’ve heard of, but never done before: a webinar.
What even is a webinar?
A webinar is a (usually live, but sometimes recorded) video that consumers can sign up for and “attend” online. The word comes from combining “web” with “seminar.”
The point of a webinar is mainly to educate. Sometimes speakers will throw in a soft sell or a promotion of their product.
But that’s not the real reason potential customers sign up. People sign up because they want to learn something new.
How do I know if webinars are right for my business?
I believe webinars are useful for nearly every business. There are two reasons for this:
- They show your current customers that you have expertise.
- They show potential customers that you’re a trustworthy business that cares about consumers.
Think about it this way. Would you rather buy something from a business that kept all its knowledge locked away and only sold you products? Or would you rather buy from a business that showcased its knowledgeable employees and helped people without the explicit guarantee of a sale?
If you’re like me (and many others) you would go with the latter. That’s because consumers want to feel cared for. They want you to hear their concerns and acknowledge them as people rather than sales numbers.
Webinars allow you to show that. And people need this kind of empathy now more than ever.
5 Reasons to Start Now
Consumers want a connection
We’re in a pandemic. There’s no ignoring this.
With stay-at-home orders in place and social distancing becoming the new norm, people are feeling disconnected. Your digital marketing strategy should recognize this shift and focus on creating a personal connection.
Webinars are a more natural and personal way to interact with your target audience. Instead of just being a brand, you show the real faces and voices behind your company.
People are spending more time online
Pandemic restrictions mean more people have forced free time. And they pass much of this time on the internet.
Those who may not usually sign up for webinars may be willing to give them a try. With a webinar now, you can access people who would otherwise be hard to reach.
They’re one of the best ways to build your audience
Even though people are spending more time online, they may be less likely to make a purchase. High unemployment rates and a troublesome economy made consumers uncertain.
This doesn’t mean you won’t get a return on your investment in creating a webinar. In fact, it’s quite the opposite.
People aren’t buying as much, but they still sign up for newsletters, eBook downloads, and — you guessed it — webinars.
If you structure your webinar signup correctly, you will build an impressive list of new names and emails. When people start spending again, this audience already engaged with your brand.
You can run a webinar …read more
Read more here:: B2CMarketingInsider