By Lalit Sharma
News updates have shown us that there is going to be a ‘before coronavirus’ and an ‘after coronavirus’ time for businesses.
We are also seeing what that means for small business owners. The income is surely going to be lesser for some time. Some small business owners reading this right now must be disheartened by the situation.
What will happen next? Is my business going to suffer forever now?
No, your business is not closing. It’s a temporary situation. And if it’s not going to last forever, it means that you have to survive it.
Take the example of China. They are up and running after the pandemic has hit them.
It’s safe to say that just like for them it got worse before it got better, it is going to get better for you too.
If your question is: “How?”
The answer is: “Digital marketing.”
And if the next question is: “Why?”
The answer to this question is going to be a little longer.
So bear with me for some trivia and good reasons to stick with digital marketing in these difficult times.
Why Small Businesses Need Digital Marketing to Survive The Covid-19 Pandemic
- People Are Searching For You Online
As a marketer myself, I check Google trends all the time. Google is not only Google anymore. It has become Dr. Google. There are so many queries about or around coronavirus. However, people are not only searching for coronavirus trivia. They are searching for entertainment sources, essential services, and even grocery shops online.
Of all the times, the current ones are not when it’s just fine to hide online. It’s time to make it easier for people to find you online.
Many businesses have taken advantage of the guidelines that pop up on Google on the trending queries. They are also taking into consideration how people are now checking for you online even when you are a local store.
For instance, we have got a client who is into moving and packing business. As soon as words like “contactless’, ‘safe’, and ‘hygiene’ became the new normal, we changed our SEO game. We redid the keywords and we changed the website copies to meet the demands of the current times.
Use this time to gain traffic. It may mean posting about things that are not directly related to your business. But this is the time to help. People will only praise you for contributing to society. You may be losing business but people will still place orders and need things at their home. Do not stop your campaigns just adjust them to the current times.
- Social Media Or More Precisely Instagram Is The Right Place To Be
Have you noticed how Instagram lives have increased a lot lately? Instagram is not anymore a break from your work. It has become as much legit source of entertainment as Netflix is. Influencers are now more active than ever. It probably is because people are not designed to be isolated.
Coronavirus has pushed millions of people inside. Whether the virus has infected us or not, we all are adapting …read more
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