By Syed Balkhi
Videos can spread like wildfire on social media today.
From hilarious company commercials, to YouTube stars, to regular joes who capture a funny family moment; seemingly anyone has the capability of going viral in today’s video-obsessed culture.
It may seem like just about anyone can go viral, but in actuality, it’s hard to get noticed and make a big buzz in the sea of videos online. In fact, only 1.2% of videos on Facebook go viral.
Going viral isn’t easy, and sometimes it all boils down to luck. But, if you implement just a few tips into your marketing video creation, you can increase your chances of going viral and get millions of new eyes on your brand.
Your business can take the internet by storm; check out these five tips for creating a marketing video that goes viral.
Do what’s already working
If you want to create your own viral marketing video, the first step is to study what’s already working. Instead of blindly creating a marketing video and hoping it goes viral, spend some time examining the marketing videos that have already made a splash on social media. Take a close look at viral videos over the past few years and think about what they did that made them successful.
For instance, this Dollar Shave Club marketing video has over 25 million views on YouTube. It’s a funny and quirky video that features founder Michael Dubin. Viewers like when they get to know the face behind the brand, which is probably part of the reason this video worked so well.
Take a look at your competition as well, and study what videos worked best for them on each social media channel. You can use a free tool like BuzzSumo to easily determine a brand’s most popular content. Of course you’re not going to copy their exact video, but knowing the formula for viral success is key.
Make sure your video resonates
Viewers only watch, like, and share your marketing video if it makes them feel something. Whether it’s joy, sadness, inspiration, or laughter, it doesn’t matter – any emotion will do.
In agreement with the Harvard Business Review, there are 2 main powerful reasons why a video goes viral: psychological response (how the video makes you feel), and social motivation (why you want to share it). Even making the viewer feel anger can work; it’s all about creating content that’s relatable to your audience, elicits a human reaction, and makes people want to share it and talk about it.
Remember this video? The viral ‘First Kiss’ video was actually made by a small business, Wren Studio. It has over 136 million views on YouTube and was picked up by major media and news outlets around the world because it resonated emotionally with viewers. Best of all, this video only cost them $1300 to produce.
So, make sure that your story reaches your viewers on an emotional level and your video is sure to be a hit online.
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Read more here:: B2CMarketingInsider