If there is one social platform that everyone is sleeping on—it’s LinkedIn.
Perfecting your LinkedIn profile today means that you’re ahead of 40% of the crowd.
At this year’s Traffic & Conversion Summit, Marcus Murphy, DigitalMarketer’s Head of Business Development & Partnerships, explained why right now is the perfect time to hop on the platform.
LinkedIn’s goal is to have 1 billion users. With only 600 million right now, perfecting your LinkedIn profile today means that you’re ahead of 40% of the crowd.
But once you are there, you want to make sure you are being active by starting conversations. And your profile is where those conversation starts.
Good news. There is just one section of your profile that you can tune up to really optimize your conversations on the platform.
Your LinkedIn summary is one of the most important parts of your profile. It’s where you’re going to explain to people what you do, who you do it for, and why they want you to do it for them. We’re going to show you how to do this and give you LinkedIn summary examples to help light the way.
Here are 5 tips to perfect your LinkedIn summary.
Tip #1: Choose the Keywords You Want to be Found For
A lot of people don’t know this, but your LinkedIn summary is searchable, which means it can (and SHOULD) be optimized for SEO.
Just like how keywords help website content rank on Google, the keywords you use in your profile will help you rank on LinkedIn. This means that if somebody searches for “digital marketer” and you’ve optimized for this term, you could rank as one of the profiles shown as a result.
(RELATED: Check out 6 Steps to Launch Your First LinkedIn Ads Campaign)
To figure out what keywords to use, look at other profiles of people in your role.
- What keywords are they using that pertain to your industry?
- What keywords would a recruiter search when looking to fill the position you’re hoping for?
Use these keywords in your summary AND as the name of your profile picture and banner. To make your keywords the name of your photos, change the name of your photo before you upload it.
Now, your profile is a mecca for those keywords.
Tip #2: Write in a Narrative Format
Your summary should be written from your voice. This means that you’re not saying, “Marcus Murphy is the Head of Business Development & Partnerships at DigitalMarketer.”
Instead, you are talking to your profile visitors. We’ll talk more about what you’re going to talk to them about in Tip #3, but here’s a LinkedIn summary example of what we mean by a narrative format.
Tip #3: Use a Catchy Hook
Saying, “I am the Director of Marketing at DigitalMarketer” doesn’t make a profile visitor think, “I have to …read more
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