Creating the ultimate user experience doesn’t happen overnight, and there’s no one area you can improve to create the ultimate website. It’s the culmination of many small things. The list below is by no means exhaustive, but it’s a great way to make sure your website is as engaging as possible. You could do all of the below in a single day (or maybe two), but the effects will be much longer lasting, helping you convert more leads and delighting your users all at once.
Your page load speed
First things first, if you have a slow page, you’re going to lose customers before you even had a chance to delight them. The longer your webpage takes to load, the higher the page abandonment rate is. It may be a depressing indictment of the times, but we have really short attention spans.
There are plenty of things you can do to help boost this, but we’re just going to highlight one thing right now — image optimization. Image optimization is something that can be done with very little specialist knowledge, and can be the difference between a stellar webpage and an ineffective one.
Reducing file sizes helps your webpage load faster, but it’s important not to lose the quality of your images in this attempt to downsize. You have a number of options for image optimization both in terms of downloadable software and standalone websites. Google will reveal almost all of them to you, but if you’re looking for a quick and easy route, ImageOptimizer is one of the simplest to work with. If you’re working with Photoshop or Fireworks using the “Save for Web” function will automatically reduce the image’s file size.
For more information about how to optimize your page load speed, take a look at this.
You’ve come across the phrase ‘less is more’, well, in some ways it’s true. When you first look at a website, if every available square centimeter is filled with content, it’s exceptionally difficult for your eyes to pick out the most important or relevant thing. So when it comes to designing websites, negative space can be your friend. Yes, it’s tempting to cram everything into one screen, because people might not stay on your site long enough to scroll all the way to the footer. However, squeezing every iota of information onto a single screen is going to mean bombarding users with potentially irrelevant information. As businesses, we risk creating websites we think users need based on our assumptions, rather than actually asking them what they want.
One take on page design (especially homepage design) is to start with a blank screen and only adding those features you know will be useful to your user. Doing anything else just risks diminishing the user’s overall experience, or just adding visual clutter for no good reason.
Are your rambling? I’m not judging, it typically takes me three round of edits to …read more
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