By Corie Stark
Analyzing your data is key to creating marketing campaigns that result in good ROI for your company. Without doing so, you could be doomed to continually resend lead nurtures with poor performances or keep posting content to a website that boasts a high bounce rate.
But when you think about all the campaigns you run, it can quickly become overwhelming to think about building reports for everything. Fortunately, today’s technology is so advanced stressing about pulling all your analytics is a thing of the past. Here are six tools that can help.
HubSpot – Integrated Business Analytics
For HubSpot users, the reporting side of the marketing automation software is invaluable. HubSpot offers out-of-the-box and custom reporting, to examine the effectiveness of almost everything you do in your inbound marketing strategy, like:
- Social Media
- Blog Posts
- Landing Pages
The platform’s website analytics helps you see the quantity and quality of the traffic you’re receiving on your website as a whole and per page. You can filter by URL, country, or another parameter, then drill down into individual sources and compare key metrics. Knowing which sources drive the most revenue can help you focus your marketing efforts better. Additionally, you can further enhance your campaigns by building marketing attribution reports to tie your marketing interactions to closed revenue.
Databox – Visual Business Analytics
Databox helps you understand what’s going on with your business by pulling information from your various sources, such as your CRM, spreadsheets, internal database, HubSpot, or other tools in your marketing technology stack together. That can include anything from analytics about your website, emails, deals, SEO, and more.
Their dashboards help you visualize what impacts your KPIs over time so you can make appropriate adjustments. For example, it may alert you that your keyword strategy may be out of date, or your website’s pricing page isn’t getting enough hits.
The tool also offers 200+ one-click report templates right out of the gate so you can easily see your data without any coding needed. Some of these templates include:
- Google Analytics Dashboards
- Facebook Pages and Ads Dashboards
- HubSpot CRM or Marketing Dashboards
- LinkedIn Company Pages Dashboards
But for those looking for something more customized, you can use their API or Custom Query Builder to pull advanced metrics.
Google Analytics – Website and Traffic Analytics
Every marketer has probably heard of Google Analytics, and if you haven’t, then welcome to your introduction. Launched in 2005, Google Analytics tracks and reports your website traffic, including where your visitors are coming from, how they were referred to your website, how much time they spend on it, and more. Other activity it helps you analyze:
- Unique Pageviews
- Percentages of New Sessions
- Pages Per Sessions
- Bounce Rate
After embedding code into your website, Google Analytics will automatically pull these data points for you, creating easy-to-understand visuals. With the information it provides, you can continuously improve your site without having to spend an enormous amount of time digging for the reasons why.
Kissmetrics – Behavioral Analytics
Kissmetrics helps you understand how your customers interact with your website before and after they’ve signed up or bought one …read more
Read more here:: B2CMarketingInsider