Every new venture whether it is a service business, an e-commerce startup, a manufacturing company or sales firm, all require proper tools and guidance to penetrate the market and generate revenues. When we think of the most innovative, industry-leading businesses such as Apple, Facebook or even SpaceX, the general perception that prevails is they all had it all figured out when they first started?
On the contrary, they were all born out of experiments, ideas that were crazy enough for rejection but were tried anyway. The story of Google is also relate-able.
Now an online behemoth, Google owns one of the top spots of the most inspiring corporate successes in the world. But how did it happen? Where did the innovative come from? How did it beat overcome its challenges? In this blog, we will share Google’s 6 business secrets of doing things differently and how you as a startup can benefit from them.
- Deciding on the Product
The main aspect that sets Google’s genius online business ventures and brilliant product engineering apart is the simple principle of lock and key. Fundamentally, the idea is to identify if the product is a good fit for the market or not while taking into account its usability in the long haul. This helps determine the product’s viability for the future and how well it impacts the target market. This is what Google’s CEO Larry Page often likes call as the “Toothbrush Test”, a simple assessment of knowing whether your product is something that will be used once or twice a day and make your customer’s life better.
For startups and entrepreneurs, whether the idea is a convenience, shopping, specialty, or unsought product, the real determinant in the cycle is its ‘continued use’ than ‘initial use’. It becomes quite difficult for a business to continuously invest in keeping customer’s attention and interest while spending resources in the sales operation at the same time. If the product is occasionally used, then a lot needs to be reworked to make it more vibrant for at least every day’s use.
- Integrating Dedicated Departments
Dividing the work into dedicated department helps the organization in streamlining its workflow while eliminating structural flaws that often take birth when a startup is formed. In many new companies especially e-commerce startups, projects are often subjected to poor coordination which ultimately results in poor execution. Consequently, the project becomes a drag and ends up giving a bad to the company. An e-commerce web development project, for instance, needs expertise of a specialist who knows what it means to develop a website and integrate eCommerce functions.
The concept of dedicated departments is not new to Google but has remained a part of its operations structure since we can remember. While the concept is essentially based on dividing work towards employees who own the precise expertise to execute them, Google takes it one step further by allocating work and projects based on the employee’s passion towards the subject. The work further …read more
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