Despite WhatsApp, Instagram, TikTok, Snapchat, Facebook, and the multiple apps for digital communication popping up on our phones and desktops, email marketing continues to be one of the most powerful methods to reach and connect with audiences meaningfully.
But for all the care that goes into making the newsletters, we still have to jump the first hurdle: getting readers to sign up.
No matter how good your emails are, it makes little difference if your audience isn’t reading them. And they should be! According to Constant Contact:
- Email has higher conversion rates than social media and search combined.
- For every $1 spent on email marketing, the average return is $38.
- 72% of customers prefer emails for business communication, and 61% report enjoying weekly promotional emails.
Those are statistics no modern company can afford to miss out on.
For any company struggling to grow their signup lists, we searched the web for popular email lists and found ones that genuinely made us want to subscribe. The following examples show how these companies won our trust – and our email addresses.
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B2B and B2C Sign-Ups
With customers thirsting for personalized experiences, B2B and B2C companies have the most to gain from building email relationships with their potential customers, and the most work to do to make it happen.
In general, audiences will need to know that you’re not going to use their email just to sell to them, and that they’ll be getting something from the exchange.
General Assembly has a solid reputation already for digital courses and education, and knows what its audience is there for. Its sign up newsletter offers a solid exchange from the get-go: 25% off a course in exchange for an email.
A well-designed pop-up can boost conversions, if they’re attractive, to-the-point and offer your customers exactly what they want. Wishpond has a library of professionally designed pop-ups by industry and style, templates to help you craft your messaging and guide your target audience towards signups – try it for yourself today!
Smashing Magazine dedicated a whole landing page to its newsletter signups, and let users know what they were getting: from frequency, to the subjects of back issues, to how much promotional material they could expect.
The social proof of how many other followers there are (written right on the CTA) appeals to our psychological desire to belong to a group. And, to top it off, you get a free eBook.
When you do sign up, you get a validating, ‘You rock!’ message, and a ‘thank you’ email along with your free ebook to ensure you feel you made the right decision and bolster your sense of loyalty.
Pro-tip: Thank you messages are important! Validate your subscribers with a welcome email, asking them their opinion or following up with offers to free content or more about your brand.
This is a particularly challenging sphere. Unless you’re already on a person’s radar, …read more
Read more here:: B2CMarketingInsider