By Mary Lister
Picture it: Your boss just gave you permission to go to a conference in, say, Hawaii. Amazing! What a dream come true that your company will pay for your flights and hotel to paradise. So you google the event and try to find where to sign up—and when it’s happening again and which hotel they recommend booking. But instead of finding a one-stop shop full of answers, you have to click and click to get all the information you need.
That won’t do.
Event landing pages, like general lead generation landing pages, need to be compelling and scannable. For event marketers, the event landing page should be designed specifically for your needs—which means that all event landing pages should be designed to compel visitors to register for your event or sign up for post-click events, i.e. a page for people who engaged with your company at an event.
But the best event landing pages—to drive registrants or post-click actions—are designed to compel visitors to act now.
Here are seven examples of great event landing pages, plus how you can copy these techniques to create your own high-converting pages!
Basic requirements for all event landing pages
Before we dive into some stellar examples, it’s good to lay some groundwork. You need to know the basic requirements before you can go above and beyond, after all.
To get started, think about your event landing page as an invitation to a party you’re throwing or trying to convince your friends to go to. What information do people need to know? What details would you need to include?
- The who: That would be you, the host. Who are you and why are you an authority on this topic or hosting this event? Alternatively, if you’re an affiliate or sponsor of the event, why are you attending and/or encouraging other people to register as well? If you’re the host, do your sponsors a solid and throw their logos up. It’s just good manners.
- The what: As in, what is this event all about? Conferences can be hyper-focused on a niche topic, like, I don’t know, how to create a great event landing page. Or they can be broad and come with lots of bells and whistles, like SXSW. Make sure you tell your audience what to expect.
- The details: Where and when is the event? You don’t need to get as specific as the actual address, but make sure to include the city. These details should be featured prominently on your landing page, probably right next to a CTA.
- The CTA: Speaking of CTAs, your landing page will need at least one. Maybe multiple, actually. If your event landing page has to pack in a lot of information and users will be scrolling through it, make sure they can navigate to a CTA to get their tickets at all times. You never want someone to have to work to give you money.
Read more here:: B2CMarketingInsider