By Martin Chuck
New research states that companies with apps experience higher customer return and revenue—even in their physical stores.
If you’re a business owner, you may have once or twice thought of getting a mobile app for your business. Surely, most companies with apps experience an increase in customer conversion, loyalty, revenue, and marketing. This kind of return is always part of any business goal. But you may wonder “How would mobile apps help my company? Would the benefits outweigh the cost?”. And while mobile app development pricing is a different issue, we will list down major benefits that companies with apps have reportedly experienced. We hope that these major points would help you with your decision regarding mobile apps.
1. Firstly, mobile apps increase your digital presence
The advent of smartphones have increased marketing channels for businesses. Recent statistics show that over 3 billion people own smartphones globally—and is expected to reach 7 billion by 2020. Yes, that’s right! Your business can reach a high number of people using smartphones through mobile apps.
And while your business website may be the biggest (and most important) imprint of your digital presence, mobile apps can encompass more than that by getting more clicks. Mobile apps are used in a lot of ways because of the convenience they bring like linking to your website. And when making mobile apps, convenience towards your target market should be on your priority list.
Whether it’s making a standard category of products, sending updates and newsletters, placing shopping carts, featuring certain items, or creating a social community, mobile apps offer almost everything your website can with the touch of accessibility. And customers love that.
2. Companies with apps reward their customers
The digital age embraced mobile apps
Carpool apps like Uber, Lyft, and Grab reward customers and their drivers with points that can be used as digital currency for future purchases. These apps have a reward system that dictates the amount of convertible points a customer can get. Sure enough, customers gravitate towards companies that reward them with their purchases. Similarly, some companies also reward customers with discounts for their partner products. Sponsored brands and ads also help other businesses market themselves. And discounts, vouchers, and coupons for it make customers feel like purchasing through your business is worth much more compared to other places.
3. Also, companies with apps create games for customers
As you know, mobile apps are used to create games too. And sometimes, companies use this idea to keep their customers engaged. Mobile apps are created in such a way that customers and users would always find themselves going back to use it more; and games are one of the ways to make this work.
Shopee Shake, a popular game is Asia
Shopee, a popular shopping app in SouthEast Asia—especially Taiwan, hosts games for a limited amount of time like Shopee Shake where customers can win Shopee Coins (an in-app currency) that can be used for purchases and discounts on their store. All players had to do was shake their phones as …read more
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