By Irina Weber
According to the Moz 2018 local search ranking factors study, NAP consistency is really important for local SEO. Building local citations with consistent NAP (Name, Address, Phone Number) data on your Google My Business (GMB) profile and listed online addresses can affect your search rankings.
First, Google decides where to rank your business by dragging out NAP data from your GMB profile. Thereafter, it compares your NAP data from your GMB account with the NAP listed on different online directories, your social media, and website.
Having a consistent NAP also makes it easier for potential customers to find accurate information about your business. Inconsistent NAP data can make users frustrated and lose potential leads. So, optimizing for NAP presence can help you validate your business across a wide range of sources and rank well in local search results.
The basics of NAP consistency
NAP consistency relates to how accurate and up-to-date your business information is on different listings, your website, social media, and other resources.
Consider that search engines take into account small things. It’s not enough to show the basic information about your business, but also focus on spelling and formatting of your NAP data. Even though NAP doesn’t include your website’s URL, ensure that it’s also listed accurately across multiple sources. Try to focus not only on the NAP consistency but all the information listed about your business.
Once you have consistent NAP information, you’re more likely to appear in the Local Pack at the top of a search. Getting featured in the Local Pack can result in more clicks on the results pages to satisfy a user’s search intent.
If search engines find inaccurate information about your business, they won’t be able to tell users who you are and where you’re located. According to this report by Bright Local, 80% of customers don’t trust local businesses if they find inconsistent business names or contact details online. Consequently, it will hurt your local rankings, and people will stop trusting your business.
1. Map out the details of your business
If you manage one or multiple business locations, it’s time to set up your fixed business name, address and phone number details. Before you start optimization, you can take into consideration the following things:
- As you know Google loves keyword-rich business names, and it’s one of the most significant ranking factors. You can add any location or service keywords to your Google My Business name that will help your local rankings. For multiple business locations, you can include locations within the name to prove more relevance for search engines for each target location.
- Decide for yourself whether you’re going to write the full word or the abbreviation of your …read more
Read more here:: JeffbullassBlog