Not all of us have time to continuously be adding to a collection of professional photographs for our business advertisements. I would guess that many reading this post are busy business owners and digital marketers who need a way to run ads without spending half their day in a photography studio. While the creative process of photography can be fun for many, it can also be a time and money eater.
I hear you, people who just don’t have time to mess around with a fancy DSLR! This is why stock photography can be so helpful for you busy bees out there. Whether you’re looking to add a photograph to your Google Display or Facebook ad, it is critical to have a visual element that appeals to your target audience. This makes stock photography a very helpful and important tool for modern day marketers.
But first …
What is stock photography?
Stock photography refers to a library of photographs supplied for public use under varying licenses. Stock photography has been around far longer than Instagram and even Google Ads. In fact, it was back in the 1920s when H. Armstrong Roberts developed the concept of stock photography to help publishers save money on hiring professional photographers for advertising needs.
Since 2000, the number of photos taken has grown exponentially as digital cameras and camera phones (remember when we had to make that distinction?) have improved and become more accessible. This means the number of stock photos has increased, too.
Don’t worry—there are plenty of stock photos that don’t suck.
Okay, enough with the history lessons! Nowadays, many people are familiar with stock photography, and some of you can even spot a stock photo when you see one. It’s possible you think all stock photos are cheesy and cliché (we’ve all seen enough stock photos of a salesperson in a suit and a headset).
But if you are using stock photography well, it can be surprisingly effective and make for great looking ads. Let’s review some ways you can make sure your use of stock photography is helping and not hurting your marketing efforts.
1. Avoid getting sued!
Don’t laugh, I’m being quite serious. This does happen in the stock photography world, which is why, first and foremost, when it comes to stock photography it is critical to play by the rules. Lawsuits are costly, timely, and, frankly, not a great way to make headlines for your business… so let’s avoid them completely by learning a bit about licensure types.
Here are three categories of stock photography to become familiar with:
- Public domain (PD): If you’re not big into legal jargon and would rather just not mess around with licenses, then this is the way to go. Any stock photographs that are in the PD category are free game to use without a license. Take a look at the example below, from one of my favorite places to grab free stock photographs, Pexels. As you can see in the Pexels License …read more
Read more here:: B2CMarketingInsider