By Michael Begg
Sellers and Vendors should always be looking for ways to differentiate their products from the competition. One way that Amazon vendors can do this is by adding Amazon A+ Detail Pages to their listings. A+ content is completely customizable and can provide incredible benefits to your product pages.
Every vendor should consider utilizing A+ content on their listings. They help your product listing pop on both mobile and desktop, and can turn more shoppers into customers. We’ve pulled together everything that you need to know about adding this content to your listing.
The tips we have provided are based on our experience creating Amazon A+ detail pages for 30+ Vendor Central clients. We believe that following these tips will help you create high-quality content that will help your product listings. Take our advice and test your own touches to see how you can improve A+ detail pages and give your product a huge leg up on Amazon.
What You Should Know About Amazon A+ Detail Pages
Amazon Vendor Central users need to understand some important aspects of A+ detail pages. Firstly, A+ detail pages show up on a listing in place of product descriptions. Amazon removes that section in place of the A+ detail pages because that content should describe the product thoroughly.
Amazon A+ detail pages are also not indexed by Amazon. Having A+ pages on your listing does not provide any organic ranking boost. However, Amazon A+ detail pages do provide other benefits for your listings. They can have a drastic impact on conversions rates. Enhanced Brand Content, or the A+ equivalent on Seller Central, essentially functions the same as A+ content. Our research has shown that adding this type of content can help increase sales 5%-20%. We believe A+ detail pages have the same impact due to their similarity.
The images and text you use in the A+ content cannot be used in the existing product photos. Amazon will allow lifestyle images if the image clear depicts the product being used. Also, you cannot mention competitor products or listings in your A+ detail pages. Amazon reserves the right to remove any content so it is important to follow these guidelines to ensure your Amazon A+ Detail pages get approved and stay there.
Create High-Quality A+ Detail Pages
There are a few things that you can do today to ensure your A+ detail pages are well made. We’ve added our top tips for making content that will stand out. Using these guidelines will provide the conversion boost your listing needs.
Amazon A+ detail pages are fully customizable, but there are limits. Amazon allows you to use 5 separate modules in your A+ content. We recommend always using the maximum number of modules. There are so many great pieces of content that can be built into you’re A+ content that it should not be a challenge to take up all 5 modules.
Sizing & Resolution
A+ modules have different resolution and sizing guidelines. Each image needs to follow those guidelines or your A+ content will be rejected. The …read more
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