By Michelle Joe
If you want to be successful, you’ve got to think out of the box.
Take a close look at some of the biggest brands around the world. What’s making them successful?
They’re ahead of the game for a reason. First of all, you’ll notice that they have a plan to reinvent their digital marketing tactics.
They have the power to embrace change and realize what needs to be done to make the transition from being merely ordinary to extraordinary. And since the digital world is continuously changing, they understand that it’s no longer enough to use the same tactics year in and year out.
If you want to attempt to challenge the competition this year, you need to take a holistic approach. Capitalize on key marketing trends that include SEO, Social Media, Content Marketing, PPC, and much more. You need to boost brand awareness, increase sales, develop new ways to grow the business, generate leads, and enhance relationships with existing customers. Most importantly, you need to be aware of the latest trends.
Are you ready to survive in this thriving digital world? Here are some basic digital marketing tactics that you need to apply in 2019.
1. Artificial intelligence and machine learning
Global leaders like Amazon and Google are already maxing out on AI and machine learning, so this trend is here to stay.
Machine learning includes the use of AI (artificial intelligence) to allow systems to learn automatically from experience without the need to be explicitly programmed. The process initially involves using observations or collecting data to look for patterns. Predictions based on previous interactions are an important example of machine learning.
Since the primary aim is to promote computers to learn automatically without human intervention, this aspect of digital marketing is going to become quite popular in the coming years. The future of social media promises the application of bots to facilitate effective and effortless communication with visitors, viewers, and customers. In fact, experts claim that 85% of the interactions will be through bots.
In 2019, this technology is already influencing new sectors such as teaching and various aspects of banking and finance.
2. Augmented and virtual reality marketing
Augmented reality is a technology that enables computer-generated images to be superimposed on a user’s view.
Marketers can engage better with active buyers by creating a more realistic experience.
Businesses have been using this technology to improve brand awareness and customer experience, and it’s not likely that it will be going away anytime soon.
Examples of AR ads include Michael Kors asking people to ‘try on’ their sunglasses and IKEA allowing customers to place furniture in their homes before purchasing.
AR and VR are expected to improve the effects of ads and attract more visitors, both of which are essential to lure potential customers.
3. Video marketing
People are busier than ever, but they can afford to …read more
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