By Rob Glover
Let’s just get this out of the way.
Publishing content to your blog is not content marketing.
Your blog is the cozy, decorative foyer for your website visitors to stop in, wipe their feet, and get a feel for your brand.
But for your content to do work — like bringing new website visitors, attracting and keeping email subscribers, and converting shoppers to customers — you need to send it out into the world.
That’s where your blog content promotion strategy comes in.
With smart content promotion tactics, you’ll not only get more qualified traffic, leads, and customers, you’ll do it at a much lower cost.
Here’s the best part. It’s not difficult to do.
Actually, it only takes a small tweak to things you’re already doing.
For example, if you’re running promotional Facebook ads now, just swap some of those for content ads. Do you use email marketing? Include your blog content and watch your click-through rates soar.
We’ve listed eight of the smartest places to promote your blog content. You don’t have to do them all right away. In fact, we’ve listed the ones that will have the greatest impact first.
Start with the channels you already know. Oh, and let us know how it goes.
High-Impact Promotion Strategies
If you only use three promotion strategies for your blog content, make it these. We’ve watched hundreds of online businesses use them with great results.
1. Social media ads
Feature your content in targeted Facebook and Instagram ads to reach the right people at the right moment for a low cost.
Why it works:
Your product ads are great at attracting shoppers looking to purchase right now. Content ads attract the other 98% of your audience. And they do it at a really low cost. In fact, traffic from Facebook content ads costs about 90% less than traffic from average Facebook ads.
These are people you can nurture with retargeting ads and through email.
And the best part? They’ve self-segmented.
Meaning, by clicking on your ad featuring an article about the 10 toughest hikes in the U.S., you know this visitor is a good match for your heavy-duty hiking boots.
Benefits of social media ads:
- Target niche audiences
- Increase brand awareness/grow trust
- 90% lower CPC than average Facebook ads
- Drive traffic with CPC campaigns or grow your email list faster with CPL campaigns
2. Organic search
Optimize all your original blog content for SEO so it’s the first thing shoppers see when they search relevant terms.
Why it works:
Organic search isn’t technically a promotion channel. But publishing search-optimized content is one of the most powerful ways to land a top spot on search engine results pages (SERPs). This is an extremely valuable source of traffic with a high buying intent.
In addition, the lift in domain authority you can get from publishing relevant content will also bump your product pages up the SERP.
- Free marketing channel
- The value of search compounds over time
- Builds your domain authority, which helps boost your product pages on Google as well
3. Targeted email sequences
An email sequence is a series of emails built specifically to nurture your subscribers as they reach certain points …read more
Read more here:: B2CMarketingInsider