By Jeff Bullas
We live in an age of “Big Data“..which means there is more data than ever before.
In one day we create 1.5 billion pieces of content, 140 million tweets and 2 million videos.
Trying to make sense of the mountains and oceans of data that are now part of our knowledge world due to computers, mobiles and the web is a daily challenge.
- Do you bookmark, file it or Evernote the link or PDF?
- Do you punch the reference into your iPhone or iPad
- Do you grab a pen and jot it down on your beloved Moleskine notepad?
We constantly are attempting to organise, collate and curate information that pours at at as from screens in a torrent.
Consuming that data is like drinking from a fire hose.
What are Infographics?
They are a mix of design, writing and analysis that are ideal for an age of big data. (just like you see at the top of this page)
Some other examples can be found here -“6 Fantastic Facebook Marketing Infographics“.
Infographics are a visually compelling communication medium that done well can communicate complex data in a visual format that is potentially viral.
They take deep data and present it in a visual shorthand.
“Infographics” is one efficient way of combining the best of text, images and design to represent complex data that tells a story that begs to be shared.
What Research Reveals about Infographics
Recent research from Barbara M. Miller and Brooke Barnett discovered this about “Infographics”
“On their own, text and graphics are both useful yet imperfect methods for communication. Written language allows an almost infinite number of word combinations that allow deep analysis of concepts but relies heavily on the reader’s ability to process that information. Graphics may be easier for the reader to understand but are less effective in communication of abstract and complicated concepts. … combining text and graphics allows communicators to take advantage of each medium’s strengths and diminish each medium’s weaknesses.”
Does your industry need to present data in an effective manner to communicate and engage its customers and prospects?..Then infographics could be part of the answer.
The Growth of Infographics
I noticed the power of Infographics about 6 months ago when I included it in blog article and was surprised by the traffic response. On taking a closer look at its popularity, I decided to use Google “Insights for Search” analytics to determine the increase in the interest in the keyword “Infographics” as reflected in search volume increases since 2004. I discovered that since just prior to the start of 2010 to the beginning of 2012, infographic search volumes have increased by over 800% in just over 2 years.
Statistics from the social network Digg reveal that since 2007, infographics on Digg have increased by 250 times!
Now that is a trend wave worth catching!
Why Include Infographics in your Content Marketing Strategy?
When it comes down to it Infographics they may be a compelling but why use them? <img title="Why Use Infographics" src="http://static.jeffbullas.com/wp-content/uploads/2012/03/Why-Use-Infographics.jpg" alt="Why Use Infographics" width="480" height="564" srcset="http://www.jeffbullas.com/wp-content/uploads/2012/03/Why-Use-Infographics.jpg 480w, http://www.jeffbullas.com/wp-content/uploads/2012/03/Why-Use-Infographics-255×300.jpg 255w, http://www.jeffbullas.com/wp-content/uploads/2012/03/Why-Use-Infographics-127×150.jpg 127w" sizes="(max-width: …read more
Read more here:: JeffbullassBlog