Facebook remains the largest social network at 1.89 billion MAU (monthly active users). The network’s ad platform is considered Google Adwords’ only real competitor, because of its extensive reach and targeting options.
The budget flexibility the platform offers makes it accessible and suitable for both small businesses and large organizations. If you are a small business owner, you can create a Facebook business page and begin gaining prospects in barely any time.
As such, Facebook stands as a powerful platform to generate business.
This post will review the fundamental steps of using Facebook for business, and discuss how you can generate profits while doing so.
Create a business profile
Navigate to Facebook’s Create Page tab. Choose the most relevant of the six categories listed:
- Local business or place
- Company, organization, or institution
- Brand or product
- Artist, band, or public figure
- Cause or community
You can change your category later, if required. It is useful to note that your postal address is featured prominently when you choose “Local business or place”, and isn’t when you choose, say, “Brand or product”.
Next, you have to fill out your About page, choose a Facebook username, add a profile picture and a cover image. Your username is permanent and affects your SEO, so pick wisely.
Treat your About page text and cover image as free advertorial space, and create compelling copy to fill it. The optimum size for your main profile image is 170×170 px and cover image 399x150px.
Source great content
Add content to your page by publishing posts. You can share both original and curated content, that relates to your brand and interests your fans.
Fresh content is a great way to appeal to page visitors. Many social media management tools also function as content suggestion tools.
Hootsuite and Buffer also did in the past, but both companies recently retired their suggestions feature. However, there are a few alternatives to Hootsuite suggestions that you can use to make content curation easier for your Facebook page.
When curating content for Facebook, remember that visual content performs exceedingly well on the platform. In fact, one study that BuzzSumo conducted proved that posts with images were engaged with 2.3X more than other posts.
Promote your page
To gain your first 500 fans, invite your friends to like your page. You can also request employees to invite their friends to expand your fanbase.
Next, you should add Facebook plugins to your web and blog pages. You can also add them to your emails and newsletters to increase exposure.
For rapid expansion, you can hold a contest using an app like ShortStack to get people to engage with and spread word about your page.
Infographics, quotes and short videos get shared more on Facebook. You could create quick quote covers, with branding, to increase your visibility on Facebook.
Alternatively, you can run small budget ad campaigns to promote your page on the platform.
Plan a posting schedule
The best time to post on Facebook is when your audience is online. Once you have built an audience, Facebook insights will tell you when most of your audience is active.
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