How to Rebrand Your Business Like A Boss
There are so many different reasons why a small business owner may decide to rebrand a website: poor conversions and/or sales, confusing navigation or an outdated design, to name a few.
However, as I mentioned in my previous blog The Right Reasons for Rebranding Your Business Logo, it’s essential to have strong reasoning, logic and stats behind rebranding your business.
For example, are poor conversions due to an ineffective design or a glitchy shopping cart?
Is your website truly outdated or are you just bored of the colour scheme?
This guide will help you first understand whether or not you need to reinvent your business, and if you do, how to rebrand your website in the most effective way possible.
I’m going to share a personal example for this article. eVision Media is rebranding our website at the moment. We decided this was a good idea because:
- We’re now also targeting new entrepreneurs coming from the corporate world as well as wanting to appeal to established entrepreneurs who are ready to up-level their business.
- It was time to update how we present our services on our home page. We didn’t feel that we were presenting our benefits clearly enough in some areas.
- Some of the features and functionality of our existing site were breaking down. It was time to upgrade and use newer technology to showcase our offerings.
- We’ve had some confusion around the penguin logo. Some people see a woman’s hair or aren’t quite clear on what it is.
Our first step in the re-branding process was to give our logo an update. Here’s our more clearly defined logo featuring the Emperor Penguin and baby:
In the coming weeks we’ll be revealing our new website and I can’t wait for the big reveal! And before you jump into the redesign process, first determine if this is something that’s truly needed as explained next.
Part 1: Is It Time to Reinvent Your Business?
You’ll have to take a good, hard look at your online presence.
You need to ask yourself the following questions, but it also helps to have outside opinions from clients, focus groups and social media followers—you may not have the most objective opinion.
- Am I targeting a new type of audience/client?
- Is the site well-optimized for mobile? According to Statista, over 52% of web traffic now happens on a mobile device. If your online store is slow or looks terrible on a smartphone, you have a lot to lose. The best way to check if this stat is accurate for you is to check your Google Analytics.
- Have my products or services drastically changed?
- Is my bounce rate high? Google defines bounce rate by how many users leave the page they entered on, without interacting with anything. According to a study by RocketFuel, average bounce rates are between 26% and 70% for most websites.Now, if your bounce rate is high on a Contact Us page, where a customer simply wants your contact …read more
Read more here:: B2CMarketingInsider