Human beings aren’t robots. With thousands upon thousands of keywords to keep track of and an assortment of settings to apply on multiple levels of your account, there’s always a possibility that you’ve overlooked something small… or something big.
Whether it’s pushing bids too far, being overly eager in your device modifiers, or forgetting to apply location targeting, mistakes can be pretty expensive. Worldwide targeting, for one, can quickly sap your budget as you serve ads in territories of no benefit to you.
But manually checking these settings can be incredibly time-consuming. What do we say to all things tedious? The answer is always scripts.
This one will do all the legwork for you. Plug in your upper limits and tell it where you’d like it to look, and it will email you a report detailing anything in your account that isn’t right. Perhaps you’ve not applied location targeting to a certain campaign? Or you’re bidding way above what you’d like for a selection of your keywords?
It’s great to run for general upkeep, but is especially helpful after a big campaign build or when you’ve made sweeping changes in your account and need some extra peace of mind.
What does it do?
The script checks user-specified settings in your account, making sure you’ve not pushed any settings further than you would like.
It runs three separate checks:
- Worldwide Targeting Checker: the script will flag any campaigns that don’t have any location targeting applied.
- Keyword Bid Upper Limit Checker: specify a max CPC limit, and the script will report any keywords which have bids set higher than that CPC.
- Bid Modifier Upper Limit Checker: this will check for any troublesome bid modifiers for location, device, and ad scheduling to ensure you are not pushing bids too high.
These ensure that you have a quick and easy way to root out any mistakes or oversights leading to inefficiency, over-aggressive bidding, and ultimately to budget wastage.
It can perform these checks within your entire account or specific campaigns (e.g. checking Brand campaigns only). You can also include or exclude paused campaigns and keywords as required.
Once the script has run, it will email you an HTML table report, flagging anything which violates the rules you have fed it.
How to use this script
You can paste the script directly into the Google Ads interface to be run on an ad hoc basis.
In the Google Ads account where you’d like the script to run, go to Tools & Settings > Bulk Actions > Scripts. Create a new script by pressing the blue plus button.
Once you’ve given the script authorization to read your account, copy and paste all of the code below into the input box. You will then need to modify the code by adding your specific criteria.
First, ensure you have added the email you would like the report to be sent to in the EMAIL_ADDRESS variable.
If you’re worried about excessive bids, ensure you set your max CPC by …read more
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