By Eric Vo
Large businesses spend millions – even billions – to get their brand out into the world. Companies like Nike, Apple, Amazon and Proctor & Gamble spend a significant amount of money on television and print ads, or work with social media marketing and influencers.
Companies are trying to increase the exposure of their brands, and for good reason. A recognizable brand typically sees an increase in both customer loyalty and sales.
You don’t need the budget of a large business to get your brand in front of customers. Brand ambassadors can help spread the word about your business across their networks, but remember that you and your employees are also brand ambassadors, the living embodiment of your brand.
Whenever you or your employees interact with the public, it’s an opportunity to gain brand recognition. Whether it’s working with customers, or vendors, in person or communicating through a business letter, these interactions build brand trust.
Embrace your brand
Small business owners are aware of the important things they need to get started: a business plan, business insurance and money. Small business owners may sometimes put off having a brand strategy. Whether you’re the sole proprietor, or have employees, your business could appear more professional with a solid brand identity. When consumers see your business’s logo on a car, ad, business letter or apparel, they’ll recognize it as reputable.
One of the first things to do for your business is to create a logo. A logo is a great way to increase a business’s recognition. For some of the biggest companies, a logo is all you need to recognize the brand. Think, Apple’s logo of an apple with a bite mark, the swoosh-like check mark of Nike, or the golden arches of McDonald’s.
When you’re designing your logo, you want to make it eye-catching, but also easy to understand what your company is about. Your business’s logo probably won’t carry the same weight as Apple’s, Nike’s or McDonald’s, but as your business grows, it becomes familiar with consumers, and easier to recognize.
Once you create your logo, it can be put on apparel for you and your employees to wear and business cards, but remember that your business’s brand is more than the logo. You need to figure out what your company stands for, and how it should be represented. Having your employees buy into the brand culture is important. They have to understand the brand, as they’re on the front lines with customers forming opinions of your brand.
Think about companies like Whole Foods and Costco. Both companies put an emphasis on employees helping customers in their stores. Over time, consumers started to affiliate those two brands with great customer service.
Don’t forget about your business’s online presence. If you’re not on social media, your business is missing out on a lot of customer interaction. Social media platforms, like Instagram and Facebook, make it easy for businesses to engage with consumers and build its brand. It’s not uncommon to find a business using a profile on Instagram or Facebook …read more
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