It’s the holidays again and that means it’s the season for holiday ads. Every year, brands ply their wares to the purchasing public hoping to get the most attention in a crowded holiday field.
Things are a little different in 2019, namely that holiday ad spend is down overall. Yes, the New York Times reports that retailers are spending 21 percent less on holiday ads than they did last year. More retailers are focusing on year-round digital ad spend and greater ad targeting— which means a bigger emphasis on evergreen ad spots.
But that doesn’t mean there aren’t still plenty of brands going all-out in the tradition of the big holiday campaign. Among the brands that are, we’re seeing a trend of touching tear-jerker stories that focus more on the experiences a product can create rather than the pleasure of acquisition.
Here are the best holiday ads of 2019.
Ad people everywhere are talking about British retailer Argos’ campaign that serves a full story with a beginning, middle, and end. Starting with a dad’s dream of getting matching drum sets with his daughter, he envisions his child drum soloing with him to a cheering crowd in a huge arena.
Argos’ ads to their wow factor with an impressive child drummer, all while sharing a moment of connection and togetherness with her dad. The argument it makes is for how Argos’ products can bring a dream to life and gives consumers a chance to connect with their loved ones by using their products.
#2: Frito’s with Anna Kendrick
Of course, musical holiday ads are a seasonal tradition at this point, but the popular brand Frito-Lay’s ad spot does one better by getting triple threat Anna Kendrick on board as their spokeswoman. Their candy-colored rendition of “My Favorite Things” showcases Kendrick’s song and dance talents, as well as just how weird those original lyrics are. All the while, it adds just enough references to Fritos products to an earworm of a song that sticks in your head for days. It’s not only visually beautiful, but it’ll also get audiences singing about Doritos.
#3: Ikea UK
Speaking of musical ads, Ikea’s holiday campaign is not only attention-grabbing, it flips the typical cozy holiday ad on its head with an original British grime song.
The ad shows all of a family’s ceramics busting into song to tell a family their decor needs an update before holiday entertaining. Not only is it catchy, but the combination of talking toys with (of all things) grime beats knocks viewers right out of the humdrum. …read more
Read more here:: digitalmarketer.com