By Roee Ganot
The right market analysis is critical to the success of your brand.
Your market analysis should look at what keywords your target audience is searching for, who your competitors are, what your competitors are doing, and even what other people should be included in your target audience.
Fortunately, there are many tools available that can help you put together a strong market analysis report. Here are our top picks:
SEM Rush is one of the most popular SEO tools out there for online marketers.
With SEM Rush, you can get insights into what your competitors are doing so you identify opportunities for your own marketing. Specifically, you can see what keywords your competitors are using and how they are ranking on those keywords in search results. Your results will be parsed by display advertising, links, and paid and organic search.
Using this tool, you’ll be able to identify the best keywords to target in your niche, and you’ll be able to keep an eye on new and established competitors. You can watch the changes in rankings so you know how results are influenced by different strategies.
SEM Rush offers a lot more features like discovering your competitors’ ad budgets, conducting a deep link analysis, and more. Use it to get a thorough understanding of where your market is at right now and how you are positioned within it.
MOZ is another of the leaders in search, and it offers a variety of tools to help brands stay on top of their market.
MOZ offers several products, but one of the most important tools it offers for your market analysis report is its Keyword Explorer. This tool shows you keyword volume, relevancy, competition and more.
Besides the basics, the tool also gives you a sense of what kind of opportunities the keywords offer in terms of potential for ranking. It also provides blog post ideas based on the keywords and the opportunities available.
You can gain a more thorough understanding of what the market needs and how you can rise to the top.
To understand your market, you need to know your competitors.
Authority Spy helps you identify the top influencers in a niche. Enter a category or a keyword, and you’ll get a list of people in that sphere ranked according to metrics like their Twitter followers, Facebook likes, Google followers and page rank.
By identifying the biggest influencers in your sphere, you can identify opportunities for getting links and you can create a list of people to watch to take cues from their keyword and social networking strategies.
Authority Spy isn’t enough to use on its own, but it can be a key player in your quest to put together a comprehensive market report.
You need to know who your competitors are not just so you can gain insights from their marketing strategy, but also so you can identify people to connect with and potentially build partnerships.
Group High helps you do that.
With this tool, you start by identifying the blogs in your niche. You can then filter the results by domain authority and most recent post date. That will help you identify the bloggers worth contacting for potential guest posts or other opportunities.
Linkbird does more than just help you identify opportunities for link building. It also helps you to analyze the links of your competitors and get insights about keywords and search rankings.
The tool lets you set up alerts for backlinks pointing to your site and more. Not only can you use it to get a better understanding of your market, but you can also use it to improve your own position in the market.
Don’t forget that your market isn’t just the customers who you want to reach but also the people who can help you reach those customers.
Muck Rack helps you identify top journalists at top publications like The New York Times and Forbes, and it helps you connect with them by showing you their contact information, links to their columns, their latest tweets and more. You can get to know the top people who can promote your site and start building relationships so you can eventually get the publicity that could take your site to the next level.
The tool can also help you to identify moves by your competitors so you can find new opportunities to promote your own brand.
After you’ve used some of these tools and put together your complete market report, you can start building up your site and getting the views you need.