Since I joined the Wellspring team, I have given this some thought and gained a fresh perspective. Wellspring’s core values are simple yet very powerful:
- Integrity – Always be honest and do the right thing, even if it’s hard.
- Transparency – Hide nothing from the client; make them a part of the team and not just a source of money.
- Results – Do what we’re paid to do, identify, meet, and exceed the client’s digital marketing goals.
There are some bad apples in the digital marketing bunch. Our overarching mission is to prove to our clients that working with a digital marketing firm can be educational, interactive, and even fun all while achieving and exceeding goals.
Why am I telling you all of this? Because everything we do stems from these three core values. Knowing and living these has made it easier to operate and succeed as an organization. And it keeps a laser focus on maintaining a positive customer experience. Focusing on these core values makes us a better agency.
Identify Your Core Values
Your core values are the foundation for everything you do as a business. Without core values, you’re just meandering along trying to make a buck. It all has to mean something.
Andrew “Andy” Dufresne’s Core Values
I’d like to tell you a story about a banker named Andy Dufresne. Andy was accused of murdering his wife. He is convicted and sent to a life sentence in Maine prison. The only problem is… he’s innocent.
Think about that for a minute. How would you handle it if you were sent to prison for a crime you didn’t commit?
Andy arrived at the prison on a bus loaded with new inmates, or as the veteran inmates call them “new fish.” Andy was one of those new fish. Andy’s future friend Red started taking bets on who will crack first during their first night in prison.
Red bet on Andy cracking. He is sure of it in fact. Andy is a well-to-do, well-educated banker who is spending his first night in a very scary and dangerous place. It seems like a good bet to me.
But, Andy doesn’t crack. He’s smarter than that. He’s made up his mind that while he doesn’t belong in this horrible place, he’s not going to let this place challenge his core values. He refuses, right from the start, to let this place break him.
Make Your Core Values Unbreakable
After a decade or so in prison, Andy has settled into his life behind bars. But, he’s still Andy Dufresne, the same man he was when he got there, at least at his core.
He is challenged again and again but he simply refuses to be “institutionalized.” He ends up running the “library” in the prison. After a long stubborn campaign of letter writing, Andy finally gets the new books and library materials he wanted to get the library up to his standards.
One of the gifts in this delivery is a record. It’s a recording of “Canzonetta sull’aria” from Wolfgang Amadeus Mozart’s “Le nozze di Figaro.” Of course, it’s …read more
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