By Mike Brooks
This may be one of the most important podcasts/blog posts I’ve done in a while. Today I want to show you how a local business lost a job in seconds right on Facebook. But the worst part for them, not only may they never know why, they may never know they even lost it at all. It all happened completely out of their control in a private Facebook group that they were likely unaware of.
This is happening more and more. I see it daily and likely so do you.
At the end of this article, I will break this down into the 3 things you absolutely better be doing if you ‘re a local business. At least, that is, if you want to compete in this increasingly complex and ever-changing digital world.
Do this for digital marketing success
If you’re not taking your local web presence seriously by improving your SEO, managing and building your brand on social media and, possibly most important of all, getting regular reviews on your website and the online sites like Google, Facebook, Yelp, etc… you’re killing your business. Seriously folks.
This example literally happened in real time as I was working on today’s blog. I was just digging in to do a blog about the newest Facebook change (more on that in the podcast recording and coming blog posts) when I saw something crazy happen live in my newsfeed. So I decided to change course and share it here.
A strange request
A request for a recommendation popped up in my news feed. This is in a private community Facebook group for my town. This goes on in every town all across the country.
The poster asked if anyone had done business with a local masonry company. They are looking to replace a patio and want feedback from anyone who used this company.
You will see in this picture a couple things that you should note if you’re a local business.
1: The time stamp was 6 minutes and someone had already shared a different company as their recommendation. I just looked back since I grabbed this screenshot and there are several other recommendations now.
2: The person is asking about a specific business which means they want to do business with them and are simply looking for validation. They may have even already spoken to them.
3: Facebook knows the person asked for recommendations so it alerts the world that this person wants more suggestions. Like it or not, Facebook is inviting the community to provide more competition as happened in point #1.
I blocked out the names of the business and the people to protect privacy and not call out any specific businesses.
Let me be clear…
This is the LAST thing you want to happen to your business. To have successfully gotten on some prospects radar only to have them go to Facebook is asking for trouble.
Once they do that, they WILL get other recommendations. And if you do not have a strong online presence with good marketing, a tight …read more
Read more here:: B2CMarketingInsider