By Sarah French
Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!
From the Experts
Want to Boost Ad Response Rates? Then Leverage These 7 Emotional Tripwires: In an information heavy world how do you help brands stand out? See how these different tactics can help improve your ad copy.
How to Find Your Competitors’ Bidding Schedule: See a sudden decrease in traffic or lower average position? It could be a competitor ramping up their campaign. Read this article to see how their bidding schedule could be affecting you.
The Ultimate Guide for Using Heat Maps to Increase Conversions: Are your landing pages optimized for conversions? Read this article to see how heat maps can help you increase conversions in your campaigns.
Beyond the Paid
Let’s Not Kill B2B Whitepapers Just Yet: The world of B2B advertising can be difficult. No one buys multi-million dollar software solutions online. So what’s the next step? Check out this post, a response to a previous article, about the uses of whitepapers and how they need to be used.
From the Engines
Booting the bots: New botnet Protections Across our Ads Systems
Introducing First View
An Improved Timeline for Consumers and Brands
Capture Attention with Updated Features for Video Ads
From the Clix Team
Search Engine Watch
Are You Digging Deeply Enough Into Geographic Optimizations? by Amy Bishop
From Clix Marketing
Control Performance by Proactively Adding Negative Keywords by Amy Bishop
It Is an Exciting Time to Be a B2B Advertiser by John Lee
Getting Started with Google Analytics Attribution Report by Susan Wenograd
How Does Being An Online Marketer Affect Your Search Behavior? The Results! by Jill DuPre